QUICK PR READS YOU CAN TACKLE BETWEEN BITES
Happy Tuesday, Lunch Breakers. We’re a month away from the Season 2 Premiere of Netflix’s Stranger Things.
In this week’s Lunch Break, Netflix gets rave reviews for the award-winning sci-fi show’s cease-and-desist letter, Dwayne “The Rock” Johnson is now in the ad business, why KFC loaded GPS directions to their restaurant on a cassette tape and a #happybelatedbirthday to the #hashtag.
Don’t Make Us Call Your Mom
That’s the closing line from Netflix’s legal team to a Chicago bar that had been running an unauthorized Stranger Things-themed pop-up. The cease-and-desist letter, void of the traditional legalese that comes with the lawyerly document, mentioned several references to the hit Netflix show, including “Look, I don’t want you to think I’m a total wastoid…” and “…unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up.” Ragan’s PR Daily offers three public relations lessons from the playful plea.
Can You Smell What The Rock Is Pitching
Former pro wrestler and current Hollywood actor Dwayne Johnson was named People’s “Sexiest Man Alive” in 2016—the same year that he took top billing as the highest paid actor in Hollywood (Mark Wahlberg knocked him off in 2017). What more can The Rock do to diversify his portfolio? How about opening an ad agency named after the pocket change he had to his name after a brief stint in the Canadian Football League.
Turn Tape to Side B For KFC
After sending a chicken sandwich into space (spoiler alert: a balloon leak cut the journey short), KFC’s latest publicity stunt features a trip in the Wayback machine to the 1980s with its “first-ever GPS cassette.” In a spoof on other fast food technological innovations, the iconic fried chicken company is proving it doesn’t take the easy way out by pre-recording Colonel Sanders’ audio directions (along with rambling tangents and road-trip sing-alongs) from KFC headquarters in Louisville, Kentucky, to an Atlanta, Georgia, suburb, home of its Big Chicken franchise (and 56-foot animatronic chicken) which re-opened earlier this year. Don’t have time to dig up your cassette deck from the attic? KFC loaded the nearly-40-minute tape on Youtube.
Nope. PRNews article explains why, along with some other useful hashtag tips, for the social media icon that recently turned 10.