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The Strategy Room

Mastering SEO, News Feed FYI, and More

By: Elaine Joseph

Mastering SEO, News Feed FYI, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018.

In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your virtual PR toolbox, and mastering your SEO strategy.

Mastering SEO

Understanding and incorporating an effective SEO strategy can be challenging. But there are simple steps that you can utilize for a successful SEO plan. For example, optimizing for mobile devices is crucial and keywords should be tailored to your specific audience. There are plenty of SEO tips and tricks out there, so don’t let your virtual presence go unnoticed on search engines.

2018 And Beyond

This year, content is expected to go even more digital according to a prediction from the PR Society of America. A dramatic increase in video content means an upsurge in the use of Snapchat and Instagram. Their story features allow companies to target a specific audience, and create a dialogue between brands and consumers.

News Feed FYI

Facebook is rolling out changes to your newsfeed over the next few months, and it won’t have a positive impact on your Page reach. The social media site will prioritize posts from actual people and show fewer from Pages. The goal is to encourage more meaningful social interactions between friends, family, and groups. Businesses will need to ensure their content is meaningful and engaging to be discovered in your audiences’ News Feed.

What’s in Your Virtual Toolbox?

Every PR pro should have a go-to program to create a graphic, schedule social media posts, or find a journalist. There are so many resources available, that choosing one can be time-consuming. When a client needs something done quickly, there isn’t time to research which tool will work best to address their needs. Here are some excellent tools to power your PR efforts.




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