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The Strategy Room

Super Bowl, Kardashian Pregnancy Reveal, Lady Doritos, and more

By: Elaine Joseph

Super Bowl, Kardashian Pregnancy Reveal, Lady Doritos, and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Tuesday, Lunch Breakers! Hopefully you have recovered from the gluttony of Super Bowl Sunday and debated with your friends about whether or not Justin Timberlake is a man of the woods.

In this weeks’ edition, we cover the PR brilliance of Kylie Jenner’s pregnancy reveal, lady-friendly Doritos, Super Bowl ads, and Groundhog Day shade.

Nine Months of Planning

On Super Bowl Sunday, Kylie Jenner announced that she had given birth to a daughter. The pregnancy announcement was strategically planned, allowing Jenner and her team to control the information released and eliminating an opportunity for months of bad press about the 20-year-old’s young age. Love them or hate them, the prolonged pregnancy reveal shows PR at its best.

Doritos Lacks Crunch

Doritos announced they would be developing chips that are “low-crunch” in an attempt to cater to their female clientele. They are claiming that women do not like to crunch loudly or lick their fingers when eating the crisps, the new chips are designed to address these concerns and fit into women’s purses. Needless to say, this idea was not well received by the internet.

#SuperBowlAds

As expected, the Super Bowl commercial breaks delivered hilarious and competitive advertisements. But which ads gave their brands a PR boost? Favorites among the Stanton office were Tide’s “Every Commercial is a Tide Commercial” and Amazon’s “Alexa Loses Her Voice” ads. Which were your favorites? Let us know in the comments.

Groundhog Day Shade

Brands have had enough with predictions from Punxsutawney Phil and Staten Island Chuck. On Groundhog Day, they took matters into their own hands. These brands took advantage of a popular holiday and used it as a platform to promote. Need ideas for generating fun content on a national holiday? Take a page, or tweet, out of their book.




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