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The Strategy Room

Oscars PR Takeaways, Facebook Travel Inspiration and more

By: Elaine Joseph

Oscars PR Takeaways, Facebook Travel Inspiration and More


Happy Tuesday, Lunch Breakers! Here at Stanton, we’re still debating whether Shape of Water should’ve won the Oscars for Best Picture. What did you think?  

In this week’s edition, we cover PR takeaways from the Oscars, Facebook’s travel inspiration, keeping content trendy, and the benefits of a quality follower base.  


The films nominated for Oscars this year told a range of stories, from fantastical love affairs to young adults coming of age and historical fiction. There are key messages in these films that a savvy PR pro can integrate into their storytelling, especially if you examine the execution of the message rather than the story itself.  

Trip Consideration 

Facebook is building new ads to target travelers. The social network introduced a new feature that allows brands to target potential travelers. According to research, 68 percent of millennials use Facebook for travel inspiration, and this feature will allow travel brands to take advantage of that market.  

What’s Trending 

When it comes to content marketing, you can find inspiration in annual trends that are easily predicted. From baseball and movies to season lists and holidays, commenting on trendy topics can have a positive impact on your SEO, link clicks, and visibility on social media. Need ideas for April? Find them here 

Quality Over Quantity  

Building a quality social media following can be invaluable to your SEO and content marketing strategy. You can utilize your followers when you have new content or news, and quality followers help promote your brand. Sharing content that reflects your brand standards while also grabbing your follower’s attention, can lead to more clicks to your client’s search engine optimized website.  

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