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The Strategy Room

March Madness on Social Media, Instagram’s Newer Posts, and More

By: Adam Yosim

public relations news

Happy Tuesday, Lunch Breakers! Spring may not have sprung last week, but we’re taking solace in the fact that there are not any snow showers in the immediate forecast.

In this week’s edition, we cover March Madness social media successes, how marketers capitalized on National Puppy Day, and what’s in store for brands with the latest change from Instagram.

Social Media Slam Dunks

And then there were four. It seems just like yesterday that the whole nation was abuzz from 16-seed UMBC’s historic upset of top-seed Virginia. The current Cinderella of the NCAA tournament belongs to the fourth No. 11 seed to reach the Final Four – Loyola University Chicago – and the most popular nun in America, team chaplain Sister Jean Dolores-Schmidt. Both basketball programs are maxing out the moment to get their 15 minutes of fame on Twitter, too.

Instagram’s ‘New’ Feature

Instagram is giving its users a fresher look to their feed by prioritizing new content. What will the “New Posts” feature mean for brands that have been dealing with the much-discussed engagement-based algorithm? With more changes and improvements coming over the next few months, it’s important to stay the course and focus on providing compelling content.

Here’s The Pitch

Finding media relations success hinges on connecting with the gatekeepers—the reporters, editors and producers who wield influence in determining what is newsworthy. Here are some useful suggestions from one former TV reporter on the importance of making your pitch personal along with other ways to avoid being banished from the inbox.

Ruff Life

Did you remember to post an adorable picture of your four-legged friend on Friday for #NationalPuppyDay? Plenty of brands took advantage of the holiday to connect with their online audience without being overly promotional.




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