Independence

PS   "Agency independence means one very important thing – We focus exclusively on our clients."

Peter V. Stanton

The independent firm’s only priority is its clients’ business requirements. It isn’t burdened with the demands of a parent firm to meet quarterly shareholder expectations. For the wholly-owned firms, there is an inherent conflict of interest between the expectations of shareholders and meeting client needs and expectations. While some might argue the two are interrelated because without successful client programs, agency business suffers. In fact, the conflict arises more subtly and far sooner. In the wholly-owned firm, when campaigns are structured and account teams assembled, higher budgets and younger, less experienced professionals are assigned to the work. This increases profitability and thereby shareholder returns. By comparison, the independent firm is able to assign senior professionals, continue to service the relationship even when the client budget ebbs, and maintain a long-term focus in the relationship rather than just a focus on contributions to the parent firm’s quarterly statements.

It’s good to be independent.

Accountability

Abbey Race and Accountability   “True partnerships succeed. Vendor relationships don’t.”

Abbey Race

Do you trust your public relations firm? Do you believe it has your best interests in mind?

To us, accountability is the foundation of every relationship and can be defined as being responsible, responsive and answerable to our clients. Stanton Communications professionals’ imbue it in their daily practices through our client service.

With complex and evolving issues impacting companies, organizations and associations, we know that you can’t rely on fly-by-night vendors or contacts. You require a trusted partner that is available and delivers on their professional promises. At Stanton Communications, you will gain an ethical, trustworthy partner that will meet and surpass your expectations to achieve results.