Lars is a communications strategist and PR manager with both brand management and strategic communications experience. He has in-depth subject knowledge in areas such as tourism and travel, sports, transportation, leadership management and IT industries. Lars has served as a consultant …
|"Agency independence means one very important thing – We focus exclusively on our clients."|
Peter V. Stanton
The independent firm’s only priority is its clients’ business requirements. It isn’t burdened with the demands of a parent firm to meet quarterly shareholder expectations. For the wholly-owned firms, there is an inherent conflict of interest between the expectations of shareholders and meeting client needs and expectations. While some might argue the two are interrelated because without successful client programs, agency business suffers. In fact, the conflict arises more subtly and far sooner. In the wholly-owned firm, when campaigns are structured and account teams assembled, higher budgets and younger, less experienced professionals are assigned to the work. This increases profitability and thereby shareholder returns. By comparison, the independent firm is able to assign senior professionals, continue to service the relationship even when the client budget ebbs, and maintain a long-term focus in the relationship rather than just a focus on contributions to the parent firm’s quarterly statements.
It’s good to be independent.
|“Successful event planning is in the details, and done right, you don't want anyone to see those details—just seamless execution.”|
Event planning is not for the faint hearted. Whether you organize a small business round table or a multimillion dollar launch, it requires diligence, focus and an attention to detail that goes above and beyond. You also need a partner that will work with you to ensure your vision for the event is matched, both in the minutiae and the media coverage it receives.
Our approach has always been to work with you directly from day one. We strategize time and location, along with budget. We discuss who you want to inform, influence and entertain. We make sure our client is the center of attention, not us. And we plan for success but are ready and able to manage any hiccup along the way.
When it all comes together, we make it look easy.