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The Strategy Room

Month: August 2012

The Good News about Google’s Acquisition of Frommer’s

On Monday, Google announced it had purchased Frommer’s, the reputable travel-guide business, from John Wiley & Sons for roughly $23 million—but, as the Wall Street Journal reports, “the deal is more significant for its strategy than its price tag.”  As the author of two Frommer’s travel guidebooks, I too found the strategy compelling. For years, […]

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What Viewers Want

NBC is getting flack for the choices it has made regarding its televised coverage of the London Olympics. At the heart of this issue is not just one network’s choices, but a growing tension as new media changes audience expectations. The points of argument, and how they have played out, reveal a lot about what […]

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