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The Strategy Room

Month: October 2014

Top B2B Content Marketing Lessons from the 2015 CMI Survey

Every year, the Content Marketing Institute (CMI) surveys B2B marketers to learn about their content marketing practices and trends. The recently released 2015 Benchmarks, Budgets and Trends takes a close look at the results. There’s a lot of data packed into its slides, but the biggest takeaways can be boiled down to four key points. […]

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A PR State of Mind

As Stanton Communications celebrates its 11th year in New York City, and its one year anniversary at our new location in Rockefeller Center, I thought it would be appropriate to write about why New York is one of the best places to work in public relations (PR). I am fortunate enough to go to work […]

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Rethinking My Daily News Read

The fast-changing news media landscape is making me dizzy. I thought I was doing enough by reading three papers: the New York Times, the Washington Post (my hometown paper) and the Wall Street Journal. But more and more, it feels like it’s not enough, which is particularly troubling for someone like me who grew up […]

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A Personality for PR

Sprint Event Stanton Communications employee jumping

“You hire very well”— We hear this a lot from our clients at Stanton Communications. Particularly when referencing our younger professionals. Many clients have been so impressed with our staff that they threaten to “hire them away,” something that has happened on more than one occasion.  The professionals who join Stanton Communications often come to […]

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The ABCs of PR

vintage wood alphabet set

Teachers often say that the “light bulb moment” — the minute when you just know a student finally gets it — is one of the largest reasons for why they teach. It makes the hard work worthwhile. As a former teacher, many of my student’s earliest struggles were tied to reading. But when I saw a […]

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