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The Strategy Room

Month: December 2014

Four on Friday: How to Maximize Mobile Video

It goes without saying that video is essential for communicators and marketers in the 21st century. There has been a surge in the use of online video, and by the end of next year, 18-34-year-olds will be responsible for 90% of online video views. The proliferation of mobile devices with high-quality cameras and increased access […]

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Tips to Combat Sensationalism in Science Reporting

Anyone engaged in public relations at the nexus of consumer chemicals and public health bears the battle scars earned from an immensely volatile news cycle. That cycle is sustained by an endless supply of research coming out of universities and paid consultants on everything from the cancer preventing qualities of turmeric to the immediate threat […]

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Journalism Buyouts at NYT are Bad News for All of us


With the end of the year fast approaching, there is another wave of departures among journalists from two of the top news publications in the world. It has been widely reported that the New York Times is offering buyouts for employees, many of whom are newsroom stalwarts. While details on exactly who is accepting the […]

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