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The Strategy Room

Month: May 2015

School’s Out, Agency’s In

Agency Job

As graduation season comes to an end, June opens its doors to welcome new professionals into the workforce. Fortunately, job prospects look more promising in 2015 than years past. For those college grads eyeing a career in the public relations field, it is critical to take a step back and consider the type of work […]

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Acknowledging #MemorialDay

Arlington Cemetery

After a long winter, many are looking forward to the Memorial Day three-day weekend. Today, news reports are focused on traffic, retail sales, beach weather, and kick-offs of the national morning shows’ summer concert series. According to the Hearth, Patio & Barbecue Association, an estimated 57 percent of U.S. consumers plan to have a barbeque […]

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Media’s Narrative on Amtrak Misses the Bigger Picture

Amtrak train

It is well known that our roads, bridges ports and railways are becoming increasingly antiquated and structurally unsound. The American Society of Civil Engineers’ 2013 report card gave America’s infrastructure a D+, noting it would take an investment of $3.6 trillion by 2020 to make things right. The fact that national news outlets devote so […]

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Leading Companies Take Bold Stances on Wage Debate. Will it Pay Off?


One of today’s big stories was a glowing jobs report showing the U.S. economy added 223,000 jobs in April, bringing the unemployment rate down to 5.4 percent, a seven year low. This is welcome news to everyone, especially after the previous month’s report, which suggested the country might be losing some of the gains of […]

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What I Learned from Implementing the Barcelona Principles

Measurements and Metrics

For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]

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