Quality or Quantity: What Defines a Successful Media Event?

After much planning and coordination, I recently had the opportunity to attend my first on-site media event. This particular event, held in conjunction with a major education technology conference, proved the perfect time to bring our client face-to-face with important media contacts and influencers to educate, exchange ideas and simply get to know one another. […]

Periscope Up! Six Tips and Tricks to Master Periscope

Periscope logo

By Jeff Urbanchuk & Elisabeth Wraase Just ten days after Twitter initially launched Periscope in March, one million users had signed up for the livestreaming app. Five months after its introduction, the app is already producing stars who are gaining popularity, influence and momentum by broadcasting moments in their lives to an audience eager for content. Now, with […]

Four Key Lessons from 25 Years: What Running an Agency Taught Me

Peter Stanton 25 Years

This month concludes the 25th year in business for Stanton Communications. What began as a one-person shop today is an enterprise with a track record of success for some of the largest companies in the world and a trophy case full of awards for program excellence. In some respects, little of that matters. Today, there […]

On Independence

4th of July fireworks

“…once again we are seeing disappointing growth for many of the industry’s flagship agencies — and particularly those owned by the larger holding companies. It’s not entirely clear why this should be. Perhaps they are restricted from expanding their offering out of a concern that will cannibalize sister agencies; perhaps their sheer size makes them […]

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