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The Strategy Room

Month: March 2016

The Recipe for a Comprehensive Media Plan

Recipe for a Media Plan

As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to […]

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Two Reasons Trump and Sanders Are Masters of Political Communication

Masters of Political Communication

The presidential primary campaign is one of the most thrilling and interesting seasons, particularly for public affairs communicators. But this year has been an exception. It’s not just thrilling, but utterly mind blowing. Who could have predicted that a billionaire businessman with a populist slant and affinity for inflammatory rhetoric would become the Republican front-runner? […]

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Virtual Reality and Marketing: The Wave of Today

Virtual Reality Marketing

By: Cara Greene, Ashley Durkin-Rixey and Joseph Contrino Virtual reality is a technological promise that has seen multiple fits and starts over the last 20 years. However, in the last 18 months we appear closer than ever to making good on that promise. Advancements in everything from smartphones to graphics processors in PCs and video […]

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