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The Strategy Room

Month: July 2017

The Summer of Strategy: Tying Tactics to Business Objectives

Summer is a wonderful time to make yourself crazy. Of course, that is not entirely serious, but the slower months before the sprint to year-end are indeed the best months to work on communication strategy—for the balance of the year and beyond.  And strategy can make people nuts, since it is never an easy process. […]

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RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! To all the new PR professionals out there, navigating a new industry can be tough, especially when you hate the dress code. In epic Shark Week news, Michael Phelps has finally met his match in the form of great white shark. This week we’re talking […]

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Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Lunch Break: July 18

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind. Speaking of GoT, in this […]

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It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

It is not a R.A.C.E.

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific […]

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Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, communicators! President Trump has met face-to-face with Vladimir Putin for the first time, Spiderman: Homecoming did $117 million in its domestic opening, and 7-Eleven will be celebrating “7/11 Day” with a nationwide deal for free Slurpees. That’s right—things are happening. But you’re a mover, a […]

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Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

We are living in the era of “fake news.” Every study and every data point is up for debate. The media isn’t just reporting on data anymore—in many cases it is offering original analysis, ushering in a new era of data journalism. In the last four years, online outlets such as FiveThirtyEight and columns like […]

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