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The Strategy Room

Month: September 2017

Meet Sonia: How Two Industries Converge Under The Business Of People

In the past six months I often asked, “How would you like your steak cooked?” Seldom would I hear guests choose to cook their steak rare. It also may seem like a rare occurrence to equate being a server to being a public relations professional; however, I’m going to cook up some comparable ingredients and converge the two industries, much like a superhero crossover […]

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A must-read cease-and-desist, Why did the fried chicken listen to a cassette tape, and more

Lunch Break September 26

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re a month away from the Season 2 Premiere of Netflix’s Stranger Things. In this week’s Lunch Break, Netflix gets rave reviews for the award-winning sci-fi show’s cease-and-desist letter, Dwayne “The Rock” Johnson is now in the ad business, why KFC loaded GPS […]

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Journalist Attitudes Toward Social Media in 2017

Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective […]

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Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

Lunch Break Sept. 19, 2017

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Is it fall yet? The calendar says yes, but D.C.’s trademark late-September humidity says no. In this week’s Lunch Break, Facebook is merging its ad platforms, here are the steps to dodge fake news about your company, we’re breaking your bad work habits before 2018, and here’s […]

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Irma: A Reminder of the Power of Compassion for Communicators

I own a home in Florida near Sarasota.  The eye of Hurricane Irma passed right through Sarasota and within a mile or so of my home. I was not there, and most of my neighbors fled to higher ground before Irma came to visit. To my great surprise, a few “intrepid” souls in our community […]

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Everything You Do or Say is PR

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday! Today’s edition of Lunch Break explores how to avoid embarrassment on social media, the launch of the new iPhone, and Amazon’s search for a new headquarters. Avoiding Mistakes on Social Yesterday was the 16th anniversary of the September 11, 2001, terrorist attacks, and a lot […]

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