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The Strategy Room

Month: November 2017

5 Books to Give Your Public Relations Friend this Holiday Season

What's On Your PR Wish List?

The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it […]

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McDonald’s Supersized Social Media Fail, Comms Tips for 2018, A Brew-tiful journey to Mars, and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s back to work, following all the talk of turkey and tryptophan, debates over stuffing vs. dressing, and getting those sweet deals on Black Friday and Cyber Monday. In this week’s edition, we bring you McDonald’s unfinished business on Black Friday, how to […]

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Happy Thanksgiving!

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Why News Media Still Matter

Journalism still matters. But the printed page? Not necessarily.

Four years ago this month, we published a blog post titled, “Why Newspapers Still Matter.” It outlined our thinking about print journalism providing an “experience” that is somehow richer than what one can find online. How a newspaper provides a unique snapshot of history. How it gets your hands dirty. How it makes critically important […]

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Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s the final stretch before the holiday season, and everyone in the nation’s capital is hustling and bustling. Over here in Stanton’s D.C. office, we’ve still got a pile of Halloween candy on the table, wondering how time is passing so fast. In […]

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Meet Elaine: From Politics to PR, Qualities That Make You Marketable

Since moving to D.C., the bulk of my professional experience has revolved around Capitol Hill. From learning the art of networking and office politics to interacting with politicians and distinguished professionals, every job has been challenging and fulfilling at the same time. But, six months ago, I became a part of the PR world and […]

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Pitch Perfect, Brand Reputation, and Pizza Wars

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The holidays are right around the corner, as is the inevitable sound of early Christmas music, shopping and the consumption that defines every holiday season. In this week’s edition, we bring you a look at what’s to come for PR in 2018, successful […]

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An Evening of Politics and Parody for a Good Cause

Working at the annual Al Smith Dinner is a little like being a guest of the fanciest and nicest family you’ll ever get to visit. The atmosphere is warm, the surroundings elegant, and the dress code over the top. Even the most devoted frump reveals an inner Carey Grant or Audrey Hepburn that is rarely […]

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