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The Strategy Room

Month: September 2018

Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful […]

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Victory Fridges in Cleveland, Shopping on Snap, Nike’s Risk Pays Off and Departures at Instagram

Lunch Break: September 26

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! It’s the first week of fall, and no matter what the temperature is, consider it officially acceptable to order a certain pumpkin spice-flavored beverage and start hoarding your favorite Halloween candy. We’ve rounded up the biggest stories of the week from brands that are […]

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Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound […]

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Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Now that you’ve made it through half of your week, we’ve rounded up top PR news to get you over the hump. This week, Mayochup is up for a vote, brands are bettering the world, Papa John’s is making a change and Twitter has spoken. Subtweets Lead […]

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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a […]

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Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big […]

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]

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