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The Strategy Room

Month: November 2018

Building a Client Care Culture

Building a Client Care Culture

Thanksgiving has just passed, but many agency leaders are still in the process of giving thanks. In an increasingly competitive marketplace, such thanks go largely to clients that have entrusted their firms with meaningful and profitable work. It is surprising, therefore, when we speak to prospective clients who tell us their agency just stopped paying… Continue Reading Building a Client Care Culture

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#GivingTuesday, Goodbye Instagram Bots, Branded Beer And more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES With Thanksgiving, Black Friday, and Cyber Monday in our rear-view mirror, it’s time to look forward to the holidays – which has already brought colder temperatures. No one in the D.C. office is brave enough to walk outside, so we’re all paying close attention to industry news… Continue Reading #GivingTuesday, Goodbye Instagram Bots, Branded Beer And more

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Happy Thanksgiving!

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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the… Continue Reading KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

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You & YouTube: PR Opportunities on the Second Screen

media outreach

When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider… Continue Reading You & YouTube: PR Opportunities on the Second Screen

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The Power of Brands on Election Day

The Power of Brands on Election Day

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Election Tuesday, Lunch Breakers. On this rainy Tuesday, the Stanton team went out to exercise our right to vote and are celebrating by treating ourselves to leftover Halloween candy. The midterm elections are happening today, and we’ve pulled the top news for PR pros with a… Continue Reading The Power of Brands on Election Day

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The Shifting Landscape for Spokesperson Training

Spokesperson Training Tips

Once upon a time, C-suite executives and spokespersons could prepare for media interviews focused solely on their company’s story. Key messages about profitability, competition, R&D and related subjects could be framed so the executive could handle any company-related topic that might arise. Oh, how times have changed Today’s CEO or corporate spokesperson must be prepared… Continue Reading The Shifting Landscape for Spokesperson Training

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