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The Strategy Room

Month: January 2019

Instagram Networking, Gillette, Netflix Competition and More

Happy Tuesday, Lunch Breakers! As we get back into the groove of 2019, we are staying tuned to what’s happening in our industry – and it’s a lot. In this week’s edition we’re talking networking through Instagram, the Gillette debate, brand support during the government shutdown and some unsuspected Netflix competition. Women Network Through Instagram… Continue Reading Instagram Networking, Gillette, Netflix Competition and More

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2019 Journalism and Digital Media Predictions

2019 Media Predictions

New Year, New Newsroom As we settle into 2019, media industry trends and predictions are afoot. The rise of voice-activated technology, artificial intelligence (AI), and resurgence of audio have presented many opportunities. At the same time, the industry battles “fake news” and falling credibility, altering the media landscape in 2018 and influenced trajectories for 2019.… Continue Reading 2019 Journalism and Digital Media Predictions

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Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here in the Baltimore office, we’re still getting over the Ravens’ bittersweet end to the first playoff game since 2014. In this week’s edition, we take a look at a Golden Globes PR stunt, Apple’s strategic dig at its competitors and the first… Continue Reading Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

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Guiding Principles for the New Year

By Lori Russo and Peter Stanton During the holidays, many people asked us what it is like working in Washington these days with all the hostility and acrimony.  Our first impulse was to lament the current climate. While it is tempting to moan about this party and that politician and the issues of the day,… Continue Reading Guiding Principles for the New Year

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