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The Strategy Room

Month: April 2019

How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

Happy Tuesday, Lunch Breakers! April showers are certainly making way for May flowers, and the queen bees that come with them (yes, we’re talking about some buzz around Beyonce). Instagram, one of the most popular social media platforms in the world, has certainly been dominating national headlines this week. We thought we’d break down the… Continue Reading The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

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Boston Marathon Brand Activations, Crisis Communications and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Spring weather is just around the corner, and we’re enjoying a time-honored spring tradition — the Boston Marathon. We might not be in the Boston area, but that didn’t stop us from cheering for runners from afar. This week, we have a Boston… Continue Reading Boston Marathon Brand Activations, Crisis Communications and More

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The Evolution of Traditional Media to Digital Platforms

Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to… Continue Reading The Evolution of Traditional Media to Digital Platforms

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Streaming, YouTube, Social Media Madness and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! April showers are bringing us cherry blossom flowers, and we’re making sure to soak it up with some Instagram filtered pictures and Spring-focused pitches. Streaming into the Future Streaming services are the way of the future. According to Forbes, data shows that more… Continue Reading Streaming, YouTube, Social Media Madness and More

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Why Print Magazines Still Matter

The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. Multi-Dimensional and Generational Consumption Print magazines have a prominent voice in today’s… Continue Reading Why Print Magazines Still Matter

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