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The Strategy Room

Month: July 2019

Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re recovering from the heatwave and celebrating normal temperatures from the comfort of our offices. For those of you cooped up inside to avoid the heat, check out our PR News roundup that includes a poorly played pop-up shop, Instagram influencers and “Vanity… Continue Reading Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

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Tips on Winning with the Instagram Algorithm

From Instagram Stories to posts and highlights, you can use the social media platform to help tell your clients’ stories and engage with target audiences. To successfully incorporate Instagram into your next communications plan, here are a few tips on the ever-changing algorithm, the optimal times to post and a few other tricks. Posting Time… Continue Reading Tips on Winning with the Instagram Algorithm

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Apollo 11, Prime Day, Game of Thrones and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES As we all know, the topic of weather is a networking event crowd pleaser, but by the end of this week you’ll probably be tired of commiserating about the dog days of summer (yes, temperatures are indeed going to hit the 100-degree mark here in D.C.).  50thAnniversary… Continue Reading Apollo 11, Prime Day, Game of Thrones and More

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Give Me Liberty and Give Me Press

Today, anything we’ve ever wanted to know is right at our fingertips (quite literally). But with ultra-easy access comes the frequent circulation of misinformation and the rise in discourse on limiting freedom of speech. The freedom of the press is the First Amendment to the Constitution. Exercising free speech means having the right to publish… Continue Reading Give Me Liberty and Give Me Press

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U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re back after the Fourth of July holiday and still celebrating the red, white and blue, mostly because of the U.S. Women’s National Team’s (USWNT) second straight World Cup victory over the Netherlands on Sunday. The FIFA Women’s World Cup has been a huge news item since… Continue Reading U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

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PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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