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The Strategy Room

Month: June 2020

World Social Media Day, Big Businesses Join Social Media Ad Boycott, Viral TikTok Hacks, And More

It’s the last day of June and World Social Media Day, so this week’s Lunch Break is extra special. We’re highlighting our favorite social media stories from the last week to celebrate the huge change social media has brought to the communications landscape. Brands Boycott Social Media Ads Perhaps the biggest social media story is […]

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Crisis Engagement Versus Crisis Management

Since the onset of the COVID-19 pandemic, business and management journals have been filled with articles about communication tactics during a crisis. What to say. When to say it. How to muster your team. The advice pours in from every quarter. At the risk of adding to such chatter, one idea may be worthy of […]

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Three Trends Every Communications Professional Will Be Talking About in 2025

As we near the halfway point of an already unpredictable year, we are all faced with a great amount of uncertainty due to the global pandemic. Yet, we all must plan and forge ahead even in uncertain times.    The communications industry has always been met with challenges. Finding ways to adapt is the ultimate appeal […]

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Facebook Ad Boycott, Pitch Fails, Surveys for PR, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re soothing our wanderlust woes by planning a virtual vacation. And speaking of travel, check out how the newest member of our team, Dziko Crews, connects the dots between her solo adventure experiences to PR. In this week’s edition, we’re discussing companies demanding […]

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Meet Dziko Crews: How Mastering a Solo Trip Helps Your PR Campaign Take Flight

After quitting my job to attend graduate school in Europe, I decided that when I wasn’t attending class or spending my nights in the library, I would start traveling alone for the first time in my life. As exciting and adventurous as this decision seemed, I quickly discovered that boarding a plane, train, or bus […]

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Aunt Jemima, TikTok, Father’s Day and More

  Happy hump day! If you are new to our regularly scheduled “lunch breaks,” allow us to welcome you. We are constantly monitoring trending news to keep ourselves and our clients well-informed on top headlines.   Whether you are taking a break or want to catch up on news activities, feel free to check back each week […]

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Bon Appétit Turnover, Workouts from Famous Authors, COVID-19 AP Style Guide, & More

We’ve become so overwhelmed with news these days there is enough content for us to write a Lunch Break for every day of the week. While sharing articles on our Slack “News” channel keeps us informed and connected, these Lunch Breaks help us strengthen our writing muscles (more on this below) and share our favorite […]

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A Statement from Founder & CEO Peter Stanton

“I object to violence because when it appears to do good, the good is only temporary; the evil it does is permanent.” Mahatma Gandhi Evil violence was perpetrated upon George Floyd.  It was appalling.  It was wrong.  And it was also, in its way, a kind of violence against all of the actions and progress […]

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Instagram Live “Verzuz Battles”, TikTok Challenges and The Black Lives Matter Movement

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Wednesday, Lunch Breakers! We’re continuing to social distance and work from home while catching up on all of the latest social media challenges and trends.  In this week’s edition, we’re talking about the popular hip-hop royalty battles on Instagram live, the rise of viral TikTok challenges, […]

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