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The Strategy Room

Author: Adam Yosim

KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the… Continue Reading KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

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Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin… Continue Reading Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

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Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful… Continue Reading Best Practices For Working With Social Media Influencers

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike… Continue Reading The Power of Micro-Influencer Marketing

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Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

Lunch Break August 28

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re counting down the days until the last hurrah of summer aka Labor Day vacation. What do you have planned? In today’s Lunch Break, we highlight what communicators and storytellers can learn from the late Neil Simon, what Star Trek has to do… Continue Reading Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More

Lunch Break July 31

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! We’re counting down the days until the rain, rain finally goes away. In this week’s edition, we cover the proper way to pitch, a top marketing departure, and a new LinkedIn feature. Don’t Waste My Time The debate rages on about phone… Continue Reading Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More

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Father’s Day Ads, Finding Newsworthy Gems, Cracking Down on Fake Followers and More.

Father's Day Neckties Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re thinking back to the Washington Capitals’ much anticipated Stanley Cup parade from last Tuesday when the weather was a tad bit cooler. In this week’s Lunch Break, we look at some amusing and heartwarming Father’s Day ads, a novel way for communicators to… Continue Reading Father’s Day Ads, Finding Newsworthy Gems, Cracking Down on Fake Followers and More.

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Re-thinking the Press Release, The FBI’s Router Request, KFC’s UK Comeback And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers. Here at Stanton, we’re enjoying some Memorial Day leftovers while rocking out to BTS, the South Korean boy band that became the first K-pop group to have an album debut at No. 1 on the U.S. Billboard Top 200. In today’s Lunch Break,… Continue Reading Re-thinking the Press Release, The FBI’s Router Request, KFC’s UK Comeback And More

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Earth Day, Better Subject Lines, Taco Bell, And More

Earth Day, Better Subject Lines, Taco Bell, And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! Rain is in the forecast for D.C. and Baltimore, but we’re hoping these April showers lead to some proverbial May flowers.   In this edition, we cover how brands celebrated Earth Day, improving e-mail subject lines, a generous response to a fast food superfan and Facebook’s latest attempt… Continue Reading Earth Day, Better Subject Lines, Taco Bell, And More

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