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The Strategy Room

Author: Adam Yosim

Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re bundling up in advance of Tuesday’s arctic blast in D.C. and Baltimore. On the plus side, we only have to endure several more days of sizzling hot takes before Super Bowl LIII. In this week’s edition, we take a look at what… Continue Reading Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

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Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here in the Baltimore office, we’re still getting over the Ravens’ bittersweet end to the first playoff game since 2014. In this week’s edition, we take a look at a Golden Globes PR stunt, Apple’s strategic dig at its competitors and the first… Continue Reading Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the… Continue Reading KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

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Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin… Continue Reading Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

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Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful… Continue Reading Best Practices For Working With Social Media Influencers

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike… Continue Reading The Power of Micro-Influencer Marketing

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Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

Lunch Break August 28

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re counting down the days until the last hurrah of summer aka Labor Day vacation. What do you have planned? In today’s Lunch Break, we highlight what communicators and storytellers can learn from the late Neil Simon, what Star Trek has to do… Continue Reading Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More

Lunch Break July 31

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! We’re counting down the days until the rain, rain finally goes away. In this week’s edition, we cover the proper way to pitch, a top marketing departure, and a new LinkedIn feature. Don’t Waste My Time The debate rages on about phone… Continue Reading Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More

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