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The Strategy Room

Author: Adam Yosim

PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch… Continue Reading Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

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Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

Happy Tuesday, Lunch Breakers! After a relaxing Memorial Day weekend, we’re back in the office dreaming about our next summer vacation. In this week’s edition, we’re talking Kim Kardashian’s Jack-in-the-Box callout, the inside story of Burger King’s Whopper Detour and yet another IHOP rebranding stunt. Keeping Up With Fast Food Twitter Last week, Kim Kardashian… Continue Reading Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

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PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here in the D.C. office we know allergies are nothing to sneeze at. And neither is Dwayne Haskins, the number one draft pick from the Washington Redskins. Is it the NFL season yet? In this week’s edition, we’re serving up some frustrations PR… Continue Reading PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

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The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The beginning of March is bringing in frigid temperatures and we’re beginning to question if the groundhog actually did see its shadow. In this week’s edition, we explain how Vans got linked to the latest viral video challenge, St. Patrick’s Day marketing tips,… Continue Reading The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

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Nike’s Shoe Snafu, “The Best Brand Partnership Ever,” Rethinking Hashtags and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re roaring in the office with The Lion King’s new trailer that dropped during the Oscars. Talk about nostalgia. July 19th can’t arrive soon enough.  In this week’s edition, we have PR pros’ reactions to the Nike-Zion Williamson shoe malfunction, the greatness of… Continue Reading Nike’s Shoe Snafu, “The Best Brand Partnership Ever,” Rethinking Hashtags and more

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Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re bundling up in advance of Tuesday’s arctic blast in D.C. and Baltimore. On the plus side, we only have to endure several more days of sizzling hot takes before Super Bowl LIII. In this week’s edition, we take a look at what… Continue Reading Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

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Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here in the Baltimore office, we’re still getting over the Ravens’ bittersweet end to the first playoff game since 2014. In this week’s edition, we take a look at a Golden Globes PR stunt, Apple’s strategic dig at its competitors and the first… Continue Reading Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the… Continue Reading KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

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