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The Strategy Room

Author: Adam Yosim

Declare Independence From These 4 Bad PR Practices

Independence Day will undoubtedly feel different this year. This includes the PR campaigns for companies that would normally try to link their grills, food and other commodities to the holiday. Ahead of July 4th, we’re taking a look at four PR and media relations crutches that plague the industry year-round and draw criticism from our… Continue Reading Declare Independence From These 4 Bad PR Practices

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Facebook Ad Boycott, Pitch Fails, Surveys for PR, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re soothing our wanderlust woes by planning a virtual vacation. And speaking of travel, check out how the newest member of our team, Dziko Crews, connects the dots between her solo adventure experiences to PR. In this week’s edition, we’re discussing companies demanding… Continue Reading Facebook Ad Boycott, Pitch Fails, Surveys for PR, and More

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Chuck E. Cheese Deception, COVID-19 Product Resurgence, Cringeworthy Intros & More.

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! We’re looking at the bright side following a three-day holiday weekend – only two more days until Friday! In this week’s edition, we’re pulling back the curtain on some chain restaurant switcheroos, taking a look at COVID-19 product revivals and showcasing ways to… Continue Reading Chuck E. Cheese Deception, COVID-19 Product Resurgence, Cringeworthy Intros & More.

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Zoom Fatigue, COVID-19 Superheroes, Quarantine Wassup, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. Today is National Superhero Day, so we’re giving a tremendous shout-out to the healthcare professionals and essential workers at the frontlines of this global pandemic. You truly are the real superheroes of 2020. In this week’s edition, we’re overcoming Zoom Fatigue, Saying Wassup… Continue Reading Zoom Fatigue, COVID-19 Superheroes, Quarantine Wassup, and More

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Coronavirus & Amazon, TSA & Tik Tok, Jif & GIF, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Thursday, Lunch Breakers. We only have a few more snowless days of February in the DMV before Punxsutawney Phil is vindicated for his early Spring prediction. In this week’s edition, we take a look at the Coronavirus’ effect on Amazon shopping habits, TSA running out the… Continue Reading Coronavirus & Amazon, TSA & Tik Tok, Jif & GIF, and More

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Planters Pauses Promo, Minimizing IGTV, PR in 2030 and more

Happy Tuesday, Lunch Breakers. This time next week we could still be talking about an improbable finish between the Kansas City Chiefs and San Francisco 49ers in Super Bowl LIV. At least that’s the hope, compared to the clunker of a competition from last year’s Big Game (Apologies to any Patriots fans). In this week’s… Continue Reading Planters Pauses Promo, Minimizing IGTV, PR in 2030 and more

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Peloton Parody, A Decade of PR, Generation Alpha and More

Happy Tuesday, Lunch Breakers. Don’t let today’s hazy forecast — or the food coma from the holiday cookie swap — get you in a fog. Here in the Baltimore office, it’s full steam ahead for another week of Lamar Jackson Mania. In this week’s edition, we have an Aviation Gin martini toast to Ryan Reynolds’ quick-thinking… Continue Reading Peloton Parody, A Decade of PR, Generation Alpha and More

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PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch… Continue Reading Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

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Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

Happy Tuesday, Lunch Breakers! After a relaxing Memorial Day weekend, we’re back in the office dreaming about our next summer vacation. In this week’s edition, we’re talking Kim Kardashian’s Jack-in-the-Box callout, the inside story of Burger King’s Whopper Detour and yet another IHOP rebranding stunt. Keeping Up With Fast Food Twitter Last week, Kim Kardashian… Continue Reading Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

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