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The Strategy Room

Author: Elaine Joseph

4 Trends That Will Shape Your PR Strategy in 2019

4 Trends That Will Shape Your PR Strategy in 2019

The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective… Continue Reading 4 Trends That Will Shape Your PR Strategy in 2019

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The Power of Brands on Election Day

The Power of Brands on Election Day

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Election Tuesday, Lunch Breakers. On this rainy Tuesday, the Stanton team went out to exercise our right to vote and are celebrating by treating ourselves to leftover Halloween candy. The midterm elections are happening today, and we’ve pulled the top news for PR pros with a… Continue Reading The Power of Brands on Election Day

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Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More

Influencer Marketing, Twitter’s “Like” Button, CEOs on Social and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we gear up for Halloween (or try to avoid it), the Stanton office is chowing down on candy and sweet treats leftover from the weekend. In this edition, we’re covering changes coming to Twitter, Macy’s influencer marketing success, CEOs on social media… Continue Reading Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More

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Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore

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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a… Continue Reading Choosing the Right Micro-Influencer for Your Brand

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Animal (Crackers) Uncaged

After 116 years, Mondelez International, the creator of Barnum’s Animals Crackers, unveiled a new illustration on its iconic animal cracker box to show the animals roaming free in the savanna. The old design featured circus animals cooped up behind the bars in a boxcar. This redesign, featuring animals freed from captivity, was spurred by the People for Ethical Treatment of Animals (PETA). The activist group began petitioning in… Continue Reading Animal (Crackers) Uncaged

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SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we cover SEO basics, retail therapy for children, Facebook’s algorithm, and Spotify ads. Back to Basics Have you mastered search engine optimization? If not, you’re in luck. Moz created a beginner’s guide to SEO and it provides a lot… Continue Reading SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More

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Building a Crisis Communications Strategy, DIY News, Petfluencers and More

Building a Crisis Communications Strategy, DIY News, Petfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers. In this week’s edition, we cover creating your own news stories, influencer strategy, petfluencers and building a crisis communications strategy. Crisis Communications Every company needs to be prepared for a communications crisis. Preparation for a crisis should happen before the crisis hits, otherwise,… Continue Reading Building a Crisis Communications Strategy, DIY News, Petfluencers and More

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World Emoji Day, Quality Placements and Award-Winning PR Moves

World Emoji Day, Quality Placements and Award-Winning PR Moves

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Wednesday, Lunch Breakers! Here at Stanton, we’re recovering from this week’s Home Run Derby and All-Star game. In this week’s lunch break, we cover World Emoji Day, securing quality media placements, brands versus consumers on social media and the best PR moves of 2018. World Emoji… Continue Reading World Emoji Day, Quality Placements and Award-Winning PR Moves

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Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More

Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Wednesday, Lunch Breakers! Today, we cover which social media platforms teens care about, 2018 trends online, Buffalo Wild Wings Twitter hack and how Instagram’s algorithm works. Teens & Social Media YouTube, Snapchat and Instagram are dominating among online platforms for people ages 13 to 17. This… Continue Reading Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More

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