Building Your Online Platform at Events
Posting to your company’s social media frequently and putting an emphasis are excellent social media branding basics. But they don’t have to be the only way you connect with your audience. Another compelling way to grow your platform is by live tweeting from events. At its heart, social media is about making connections, after all—what […]
Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re late lunchers today, but grab a sandwich (or if you wish, an early happy hour glass) and let’s dive right in. There’s a lot to cover. In this week’s Lunch Break, Hubspot takes us behind the scenes of its blog redesign, Content Marketing Institute blasts into […]
Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More
Quick PR Reads You Can Tackle Between Bites What’s this weird filmy thing in the air? Oh right, that’s D.C. summer, and my archnemesis, Humidity, has returned. In this week’s communication news, our wands are at the ready for Harry Potter’s 20th anniversary, Amazon patented a drone skyscraper, YouTube is bringing VR to your fingertips, […]
Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore
Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! After reading the Lupita Nyong’o and Rhianna heist movie meme is coming to screen for real, I’m working on my meme-to-film adaptation about a shiba inu with his head stuck in a hedge. Here’s hoping Tracy Morgan will voice the shiba inu. In […]
Fast Company’s Top 100, Your Interactive Future, I’m Not a White Blob, and More
Quick PR Reads You Can Tackle Between Bites Hello, hello, communicators. Here in D.C., those of us who commute home via the Gallery Place metro stop are relieved the Eastern Conference semi-final is finally over, even if we didn’t like the outcome. But we’re really going to miss Yayoi Kusama Infinity Mirror Rooms at the […]
Meet Emily: Bringing Storytelling to B2B
When people ask me what I do, the short answer is that I’m a writer. Then they ask what I write, and that’s where it gets complicated. By day, I’m a public relations and content marketing professional. By early, early morning, I’m an author in the middle of releasing a fantasy series with a small […]
Influencer Power, Writing the Hard Speeches, and PR for PR
Quick PR Reads You Can Tackle Between Bites Happy first Tuesday in May! Last night was the highly anticipated Met Gala, a.k.a. “The First Monday in May,” where celebrities and fashion luminaries gathered to honor avant garde fashion master Rei Kawakubo’s career. My choices for best dressed are Rhianna in straight-off-the-runway Commes des Garcon, and […]
Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?
Quick PR Reads You Can Tackle Between Bites It seems spring is finally, thankfully, here. By our D.C. office, the cherry blossoms have already come and gone, faster than you can say, “Let’s take a stroll around the Tidal Basin this weekend.” But of course, spring is more than budding blooms, and just like the […]
What the New LinkedIn Profile Filters Say about Its Future
Last week, LinkedIn introduced new features to edit and modify profile pictures. Some of these were pretty standard, like the ability to clip a photo, and additional ways to give users more control over how their image presents from the profile page. But the feature getting the most buzz is the introduction of photo filters—a […]
The Life Span of a Tweet
Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and […]
