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The Strategy Room

Author: Lori Russo

Learning the Hard Way That There is No Such Thing as “Off the Record”

“Brooklyn hippster [sic] Lana Del Rey had one of the worst outings in SNL history last night — booked on the strength of her TWO SONG web EP, the least-experienced musical guest in the show’s history…” Nick Denton, head of the popular gossip website Gawker, received an email on January 15 containing the above critique […]

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Flacks vs. Hacks -Taking the High Road Instead of the Road to Nowhere

It seems there is no end to the pleasure journalists and PR people experience when sparring with each other, particularly now that social media so swiftly expands and extends the reach of every gripe, complaint and criticism.  This trend began in earnest, I believe, in 2007 when Chris Anderson outed public relations professionals – by […]

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Journalists: Look Before You Leap into PR

As the journalism industry suffers cutbacks, closures, layoffs and competition from non-traditional media, many talented reporters are examining career options outside the field.  For some, public relations is a logical place to turn.  I personally made the move more than 10 years ago and found that my skills translated well and my insider’s perspective still […]

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5 Tips for Getting the Most From Your PR Investment

A friend of mine, who serves as Director of Communications for a non-profit organization, recently engaged a public relations firm and asked me for advice on how to manage the relationship.  Putting aside my own ego (why would he come to me for advice on managing a PR firm but not come to me for […]

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