Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Author: Mary Cobb

Crisis Communication in the Trump Era

As a public relations firm with a specialization in media relations, it’s our responsibility to know the current state of the media. Our CEO, Peter Stanton, recently shared this expertise at the Campaigns Marketing Summit in response to the question: “In the Trump era, is there a new crisis communications playbook?” Peter shared in the… Continue Reading Crisis Communication in the Trump Era

Read more

#GivingTuesday, Goodbye Instagram Bots, Branded Beer And more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES With Thanksgiving, Black Friday, and Cyber Monday in our rear-view mirror, it’s time to look forward to the holidays – which has already brought colder temperatures. No one in the D.C. office is brave enough to walk outside, so we’re all paying close attention to industry news… Continue Reading #GivingTuesday, Goodbye Instagram Bots, Branded Beer And more

Read more

Happy Thanksgiving!

Read more

Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! We blinked and its already mid-October, but we’re not complaining since it’s pumpkin spiced latte season. We hope you’re sipping one as you read through this week’s edition on brands who jump on trending topics, celebrity endorsements, and LaCroix’s crisis communication. You Can’t… Continue Reading Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

Read more

Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Now that you’ve made it through half of your week, we’ve rounded up top PR news to get you over the hump. This week, Mayochup is up for a vote, brands are bettering the world, Papa John’s is making a change and Twitter has spoken. Subtweets Lead… Continue Reading Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken

Read more

PRSA’s Princess Quiz, Amazon’s Brand Integrations, and Spring Cleaning for Twitter

The Stanton offices are still hanging on to the last few weeks of summer, but ready for fall since far too many colleagues have brought sugary treats from their travels to the office. Sugar aside, it’s time for lunch. This week’s edition covers PRSA’s need for PR, Amazon’s Brand Integrations, Spring Cleaning for Twitter and… Continue Reading PRSA’s Princess Quiz, Amazon’s Brand Integrations, and Spring Cleaning for Twitter

Read more

Stand Out with Stronger Content

In today’s market, there’s a vast amount of content aimed at consumers, with each piece fighting for attention. This has created a world of “content clutter” and caused more difficulty for brands to create a meaningful connection between content and consumer. It’s important that brands have the ability to communicate their message to their target… Continue Reading Stand Out with Stronger Content

Read more

Happy Fourth, King James Big Move, and an Instagram Update

Happy Tuesday, Lunch Breakers! As the city quiets down and people are headed out of town for the Fourth of July, we’ve rounded up some must-know PR news before you hit the road. In this week’s edition, we’re covering brand reactions to Lebron’s Lakers decision, a festive Fourth of July campaign and Instagram’s new IGTV… Continue Reading Happy Fourth, King James Big Move, and an Instagram Update

Read more

The Strategy of PR Monitoring: Top Ten Tips

Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to… Continue Reading The Strategy of PR Monitoring: Top Ten Tips

Read more

The Strategy of PR Monitoring: Take Your Pick of Tools

We’ve covered a ton about how to monitor strategically this month, but we still have a few things to share! We hope you have gained insight into the strategy of monitoring over these last three posts. We’ve learned what monitoring is and how to do it successfully, but the next step is selecting the right… Continue Reading The Strategy of PR Monitoring: Take Your Pick of Tools

Read more
1 2 3