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The Strategy Room

Author: Sonia Abdulbaki

Holiday Campaigns from Apple, Air New Zealand, Amazon and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES ‘Tis the season to be…preparing for 2019. Here in the Stanton DC office, we have our sweaters, heaters, hot coco and our editorial calendars at the ready. We also have our eyes on all things holiday-related. In this week’s Lunch Break edition, we talk about creative seasonal… Continue Reading Holiday Campaigns from Apple, Air New Zealand, Amazon and More

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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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Get Social This Halloween With These 5 PR-Related Costumes

Are you ready for a holiday re“treat” this Halloween? We sure are, because ‘tis the season to be jolly-ranchered! If there’s anything public relations experts specialize in, it’s creativity and media. That’s why we bring you five creative Halloween costume ideas that are sure to keep you sociable and kooky (and spooky, if you choose… Continue Reading Get Social This Halloween With These 5 PR-Related Costumes

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Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big… Continue Reading Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

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An Internet Minute, Google’s New Algorithm, The World Cup And More…

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! This year, April flowers brought May showers, but we’re not here to rain on your internet minute, a topic to read more about in this week’s Lunch Break edition. We also discuss Google’s new algorithm, the World Cup on Twitter and Arby’s new… Continue Reading An Internet Minute, Google’s New Algorithm, The World Cup And More…

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How Different is PR in the Middle East and the U.S.?

Many years ago, I was a fresh college graduate with a plan. I would fly halfway across the world to a luxurious wonderland of opportunities called Dubai and away from the dread of looking for jobs with the heaps of fellow graduates. As a child of Lebanese immigrants, I had first-hand experience with the Arab… Continue Reading How Different is PR in the Middle East and the U.S.?

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Twitter on Stephen Hawking, NCAA, Verification And More…

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! There is a lot happening this month, and plenty of exciting things to look forward to, like Women’s History Month and the NCAA Men’s Basketball Tournament. In this week’s edition, we cover Twitter activities, including its NCAA participation, #strengthhasnogender campaign, checkmark verification and tributes… Continue Reading Twitter on Stephen Hawking, NCAA, Verification And More…

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Brand Poetry, Bold Buzzfeed, Twitter DMs And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! With spring right around the corner, time is moving fast, and so is our industry. In this week’s edition, we look at how companies are keeping up in the fast-paced age of technology. Brands are sprouting sonnets, Buzzfeed is making bold moves and… Continue Reading Brand Poetry, Bold Buzzfeed, Twitter DMs And More

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Valentine’s Day Ads, The Olympics on Twitter, iPhone Marketing and More

Lunch Break February 13

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! With Valentine’s Day coming up, we’re getting in some heart-shaped pancakes and decadent chocolate to celebrate. And the fun doesn’t stop there.  In this week’s lunch break edition, we cover clever and unlikely Valentine’s Day ads, the Olympics and Super Bowl on Twitter, and the iPhone’s new sentimental marketing to win over… Continue Reading Valentine’s Day Ads, The Olympics on Twitter, iPhone Marketing and More

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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