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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the newest social media influencer trend.  Why Did The… Continue Reading KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

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You & YouTube: PR Opportunities on the Second Screen

media outreach

When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider… Continue Reading You & YouTube: PR Opportunities on the Second Screen

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The Power of Brands on Election Day

The Power of Brands on Election Day

Happy Election Tuesday, Lunch Breakers. On this rainy Tuesday, the Stanton team went out to exercise our right to vote and are celebrating by treating ourselves to leftover Halloween candy. The midterm elections are happening today, and we’ve pulled the top news for PR pros with a focus on Election Day. Election Take Over Brands… Continue Reading The Power of Brands on Election Day

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The Shifting Landscape for Spokesperson Training

Spokesperson Training Tips

Once upon a time, C-suite executives and spokespersons could prepare for media interviews focused solely on their company’s story. Key messages about profitability, competition, R&D and related subjects could be framed so the executive could handle any company-related topic that might arise. Oh, how times have changed Today’s CEO or corporate spokesperson must be prepared… Continue Reading The Shifting Landscape for Spokesperson Training

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Stanton Celebrates PRWeek’s 2018 40 Under 40

2018 40 Under 40

We love PR. But what do we love more than PR itself? Celebrating the accomplishments of our fellow public relations professionals!  Last week, PRWeek announced its annual 40 Under 40 list comprised of PR pros from agencies and in-house teams. These professionals represent the future of public relations and go on to lead the way in years to… Continue Reading Stanton Celebrates PRWeek’s 2018 40 Under 40

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Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More

Influencer Marketing, Twitter’s “Like” Button, CEOs on Social and More

Happy Tuesday, Lunch Breakers! As we gear up for Halloween (or try to avoid it), the Stanton office is chowing down on candy and sweet treats leftover from the weekend. In this edition, we’re covering changes coming to Twitter, Macy’s influencer marketing success, CEOs on social media platforms, and evolving your content marketing strategy. Dislike… Continue Reading Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More

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Get Social This Halloween With These 5 PR-Related Costumes

Are you ready for a holiday re“treat” this Halloween? We sure are, because ‘tis the season to be jolly-ranchered! If there’s anything public relations experts specialize in, it’s creativity and media. That’s why we bring you five creative Halloween costume ideas that are sure to keep you sociable and kooky (and spooky, if you choose… Continue Reading Get Social This Halloween With These 5 PR-Related Costumes

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Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin For Your Thoughts ’Tis the season to indulge… Continue Reading Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

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Royal Baby, Taylor Swift’s Politics, Insanely Smart Phones & Instagram Departures

Happy Wednesday, Lunch Breakers! We’ve been busy watching all the sports this week with a brand-new hockey season, a seemingly endless amount of football games and, of course, all-important postseason baseball. For now, let’s take a breather from sports and focus on the other stories we’re following this week. Oh, Baby In what feels like… Continue Reading Royal Baby, Taylor Swift’s Politics, Insanely Smart Phones & Instagram Departures

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