QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Election Tuesday, Lunch Breakers. On this rainy Tuesday, the Stanton team went out to exercise our right to vote and are celebrating by treating ourselves to leftover Halloween candy. The midterm elections are happening today, and we’ve pulled the top news for PR pros with a… Continue Reading The Power of Brands on Election Day

Once upon a time, C-suite executives and spokespersons could prepare for media interviews focused solely on their company’s story. Key messages about profitability, competition, R&D and related subjects could be framed so the executive could handle any company-related topic that might arise. Oh, how times have changed Today’s CEO or corporate spokesperson must be prepared… Continue Reading The Shifting Landscape for Spokesperson Training

We love PR. But what do we love more than PR itself? Celebrating the accomplishments of our fellow public relations professionals!  Last week, PRWeek announced its annual 40 Under 40 list comprised of PR pros from agencies and in-house teams. These professionals represent the future of public relations and go on to lead the way in years to… Continue Reading Stanton Celebrates PRWeek’s 2018 40 Under 40

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we gear up for Halloween (or try to avoid it), the Stanton office is chowing down on candy and sweet treats leftover from the weekend. In this edition, we’re covering changes coming to Twitter, Macy’s influencer marketing success, CEOs on social media… Continue Reading Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More

Are you ready for a holiday re“treat” this Halloween? We sure are, because ‘tis the season to be jolly-ranchered! If there’s anything public relations experts specialize in, it’s creativity and media. That’s why we bring you five creative Halloween costume ideas that are sure to keep you sociable and kooky (and spooky, if you choose… Continue Reading Get Social This Halloween With These 5 PR-Related Costumes

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin… Continue Reading Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! We’ve been busy watching all the sports this week with a brand-new hockey season, a seemingly endless amount of football games and, of course, all-important postseason baseball. For now, let’s take a breather from sports and focus on the other stories we’re following… Continue Reading Royal Baby, Taylor Swift’s Politics, Insanely Smart Phones & Instagram Departures

By Annelies Heuvelmans Annelies is a young professional with a broad interest in public relations, branding, marketing, communication research, and corporate communications. By having both scientific and practical know-how, she applies psychological theories and research to real-life business cases. She develops communication strategies and enables behavioral change by means of consumer research.    Anyone who wants… Continue Reading PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! We blinked and its already mid-October, but we’re not complaining since it’s pumpkin spiced latte season. We hope you’re sipping one as you read through this week’s edition on brands who jump on trending topics, celebrity endorsements, and LaCroix’s crisis communication. You Can’t… Continue Reading Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore