It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

Happy Tuesday, Lunch Breakers! April showers are certainly making way for May flowers, and the queen bees that come with them (yes, we’re talking about some buzz around Beyonce). Instagram, one of the most popular social media platforms in the world, has certainly been dominating national headlines this week. We thought we’d break down the… Continue Reading The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Spring weather is just around the corner, and we’re enjoying a time-honored spring tradition — the Boston Marathon. We might not be in the Boston area, but that didn’t stop us from cheering for runners from afar. This week, we have a Boston… Continue Reading Boston Marathon Brand Activations, Crisis Communications and More

Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to… Continue Reading The Evolution of Traditional Media to Digital Platforms

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! April showers are bringing us cherry blossom flowers, and we’re making sure to soak it up with some Instagram filtered pictures and Spring-focused pitches. Streaming into the Future Streaming services are the way of the future. According to Forbes, data shows that more… Continue Reading Streaming, YouTube, Social Media Madness and More

The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. Multi-Dimensional and Generational Consumption Print magazines have a prominent voice in today’s… Continue Reading Why Print Magazines Still Matter

You may have heard the argument that “TV is dead,” which is a common misconception due to the ever-growing popularity of streaming platforms. Just this week in fact, Apple announced their own streaming venture and original content with the upcoming launch of Apple TV+. However, broadcast television still holds a prominent place within the media… Continue Reading Why Television Interviews Still Matter

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

QUICK PR READS YOU CAN TACKLE BETWEEN BITES It seems like there’s constantly a news story involving a social media platform, even those that we’ve left by the wayside, ahem MySpace. This week we’re looking at the latest news from four different social platforms, including the good, the bad and the ugly. Hey, hey, hey,… Continue Reading Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More

PR professionals are always looking for ways to connect their clients with current, trending events – especially fun holidays like St. Patrick’s Day. In 2018, more than 149 million Americans planned to celebrate St. Patrick’s Day and 83 percent of Americans planned to wear green, so there’s a huge opportunity to join in on the… Continue Reading Three St. Patrick’s Day Social Media Tips for your Brand