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PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch… Continue Reading Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

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Dunkin’ Donuts Delivery, Taylor Swift, Women’s World Cup and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome the sunshine (and many times, the showers), Lunch Breakers! This Friday marks the official start of summer, and just like a fun beach read that you can devour in a few hours, we’re rounding up some feel-good stories to get you through the week.   This week, we’re talking Dunkin’… Continue Reading Dunkin’ Donuts Delivery, Taylor Swift, Women’s World Cup and More

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Millennials, Amazon, Artists and More

Happy Wednesday, Lunch Breakers! It’s not officially summer, but who are we kidding? Everyone is already looking at their calendars and planning beachside vacations. If you are currently watching the waves and sipping on a piña colada, then enjoy the sunshine. For the rest of you Lunch Breakers, here is some fun news to read… Continue Reading Millennials, Amazon, Artists and More

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Pride Month, Instagram Ads, Women’s World Cup and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday and Global Running Day, Lunch Breakers!   Today we’re talking about the highly anticipated Women’s World Cup, the beginning of Pride Month, new ways to advertise on Instagram and the continued rise of the social media analytics market.   No Price for Pride Month This week marks the beginning… Continue Reading Pride Month, Instagram Ads, Women’s World Cup and More

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Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

Happy Tuesday, Lunch Breakers! After a relaxing Memorial Day weekend, we’re back in the office dreaming about our next summer vacation. In this week’s edition, we’re talking Kim Kardashian’s Jack-in-the-Box callout, the inside story of Burger King’s Whopper Detour and yet another IHOP rebranding stunt. Keeping Up With Fast Food Twitter Last week, Kim Kardashian… Continue Reading Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

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Memorial Day in the DMV: Concerts, Festivals and More

The kick-off to summer is this weekend, Lunch Breakers! We thought we’d round up some of our favorite events and activities happening throughout the tri-state area to help you get ready for some fun in the sun! National Memorial Day Concert – DC One of our favorite events just happens to be the National Memorial… Continue Reading Memorial Day in the DMV: Concerts, Festivals and More

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future… Continue Reading The Evolution of the Newspaper Industry & What it Means for PR

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Ikea’s New Logo, Facebook’s App Icon, Fresh Look for Sears and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Tis the season to admire the flowers that are in full bloom and to get started on your spring cleaning. And that can mean cleaning your home, your car or, in the marketing and public relations industries, your brand. In this week’s edition,… Continue Reading Ikea’s New Logo, Facebook’s App Icon, Fresh Look for Sears and More

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