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The Strategy Room


Meet Dziko Crews: How Mastering a Solo Trip Helps Your PR Campaign Take Flight

After quitting my job to attend graduate school in Europe, I decided that when I wasn’t attending class or spending my nights in the library, I would start traveling alone for the first time in my life. As exciting and adventurous as this decision seemed, I quickly discovered that boarding a plane, train, or bus […]

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Aunt Jemima, TikTok, Father’s Day and More

  Happy hump day! If you are new to our regularly scheduled “lunch breaks,” allow us to welcome you. We are constantly monitoring trending news to keep ourselves and our clients well-informed on top headlines.   Whether you are taking a break or want to catch up on news activities, feel free to check back each week […]

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Bon Appétit Turnover, Workouts from Famous Authors, COVID-19 AP Style Guide, & More

We’ve become so overwhelmed with news these days there is enough content for us to write a Lunch Break for every day of the week. While sharing articles on our Slack “News” channel keeps us informed and connected, these Lunch Breaks help us strengthen our writing muscles (more on this below) and share our favorite […]

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A Statement from Founder & CEO Peter Stanton

“I object to violence because when it appears to do good, the good is only temporary; the evil it does is permanent.” Mahatma Gandhi Evil violence was perpetrated upon George Floyd.  It was appalling.  It was wrong.  And it was also, in its way, a kind of violence against all of the actions and progress […]

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Instagram Live “Verzuz Battles”, TikTok Challenges and The Black Lives Matter Movement

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Wednesday, Lunch Breakers! We’re continuing to social distance and work from home while catching up on all of the latest social media challenges and trends.  In this week’s edition, we’re talking about the popular hip-hop royalty battles on Instagram live, the rise of viral TikTok challenges, […]

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Evergreen Practices for Strong PR in Troubled Times

Everyone and their sister is already writing about COVID for their PR blogs—and really, if you wait for a crisis to occur before you take actions to strengthen your team’s approach, you’re already well behind. Instead, let’s talk about what you should do well before a crisis hits so that your media outreach and communications […]

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Chuck E. Cheese Deception, COVID-19 Product Resurgence, Cringeworthy Intros & More.

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! We’re looking at the bright side following a three-day holiday weekend – only two more days until Friday! In this week’s edition, we’re pulling back the curtain on some chain restaurant switcheroos, taking a look at COVID-19 product revivals and showcasing ways to […]

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Zoom Hacks: Six Ways To Enhance Your Virtual Meetings

We’re ready to ‘zoom’ into Memorial Day weekend, but there’s still one thing standing in the way of summer’s unofficial start: that final virtual meeting. The work-from-home shift has made Zoom more important than the office water cooler, and has given us a new way to hold meetings, internal check-ins, and even new business pitches. […]

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Cinco de Mayo Meets Taco Tuesday, Sneeze Guard Cubicles, And More

We’re in the first week of May and there’s a lot coming up this month. First off, today is Cinco de Mayo and Taco Tuesday, so order a taco trio from your favorite local restaurant to enjoy while browsing through this week’s quick reads. We may have food on our mind —read on for celebrating Cinco […]

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Positioning Your Agency for New Business Success, Post-Pandemic

Public relations agencies are hurting. Layoffs, salary reductions, lost revenue and stalled campaigns are impacting firms of all sizes and specialties around the world. A report released in mid-April by M&A advisory firm Gould & Partners showed that, here in the U.S., nearly 90 percent of agencies surveyed lost net revenues because of the COVID-19 […]

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