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Declare Independence From These 4 Bad PR Practices

Independence Day will undoubtedly feel different this year. This includes the PR campaigns for companies that would normally try to link their grills, food and other commodities to the holiday. Ahead of July 4th, we’re taking a look at four PR and media relations crutches that plague the industry year-round and draw criticism from our […]

Back to School, Latest on TikTok, Disney and More…

Happy Wednesday, Lunch Breakers! If you are currently sipping on a piña colada from the comfort of your own living room, you’re not alone – we hope you are enjoying your staycation. For the rest of you Lunch Breakers that are still on the clock, dig into your home office seats with the latest news […]

Redskins Retire Their Name, Cancel Culture, and the Red Table Talk

Happy Tuesday, Lunch Breakers! We’re halfway through the month and we’re here to catch you up on the latest industry news, trends and headlines. This week we’re going to dive into what is popularly called ‘cancel culture’, give you an update on the Redskins name change, and take a look at what everyone is talking […]

Washington Redskins, Diversity in Marketing, TikTok Operations and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! After a long holiday weekend, we want to help you get back into the swing of things with a rundown of the latest industry news, trends and headlines. Washington Redskins Team Name Controversy Although there has been public scrutiny for years regarding the […]

World Social Media Day, Big Businesses Join Social Media Ad Boycott, Viral TikTok Hacks, And More

It’s the last day of June and World Social Media Day, so this week’s Lunch Break is extra special. We’re highlighting our favorite social media stories from the last week to celebrate the huge change social media has brought to the communications landscape. Brands Boycott Social Media Ads Perhaps the biggest social media story is […]

Crisis Engagement Versus Crisis Management

Since the onset of the COVID-19 pandemic, business and management journals have been filled with articles about communication tactics during a crisis. What to say. When to say it. How to muster your team. The advice pours in from every quarter. At the risk of adding to such chatter, one idea may be worthy of […]

Three Trends Every Communications Professional Will Be Talking About in 2025

As we near the halfway point of an already unpredictable year, we are all faced with a great amount of uncertainty due to the global pandemic. Yet, we all must plan and forge ahead even in uncertain times.    The communications industry has always been met with challenges. Finding ways to adapt is the ultimate appeal […]

Facebook Ad Boycott, Pitch Fails, Surveys for PR, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re soothing our wanderlust woes by planning a virtual vacation. And speaking of travel, check out how the newest member of our team, Dziko Crews, connects the dots between her solo adventure experiences to PR. In this week’s edition, we’re discussing companies demanding […]

Meet Dziko Crews: How Mastering a Solo Trip Helps Your PR Campaign Take Flight

After quitting my job to attend graduate school in Europe, I decided that when I wasn’t attending class or spending my nights in the library, I would start traveling alone for the first time in my life. As exciting and adventurous as this decision seemed, I quickly discovered that boarding a plane, train, or bus […]