As a majority female firm in an industry that is dominated by women, we can’t miss the chance to recognize and celebrate today as International Women’s Day and March as Women’s History Month. We especially can’t forget that behind many great public relations campaigns are great communicators who are women. Although this is cause for… Continue Reading Women’s History Month: Pride In PR

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The beginning of March is bringing in frigid temperatures and we’re beginning to question if the groundhog actually did see its shadow. In this week’s edition, we explain how Vans got linked to the latest viral video challenge, St. Patrick’s Day marketing tips,… Continue Reading The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re roaring in the office with The Lion King’s new trailer that dropped during the Oscars. Talk about nostalgia. July 19th can’t arrive soon enough.  In this week’s edition, we have PR pros’ reactions to the Nike-Zion Williamson shoe malfunction, the greatness of… Continue Reading Nike’s Shoe Snafu, “The Best Brand Partnership Ever,” Rethinking Hashtags and more

Happy snow day, Lunch Breakers – at least in our neck of the woods. When we aren’t tucked away from the cold, we are dodging Girl Scout cookie sales at all of the metro stops. But we’re not fooled by their lack of years in life experience, because these young entrepreneurs can’t be stopped. In… Continue Reading Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

Growing up in an off-the-boat Sicilian household was my first ever lesson in the importance of hospitality and how to authentically execute it. Nothing would prepare me for my future career more than when family would visit America from the old country. I would watch as my parents and grandparents meticulously plan food menus, activities… Continue Reading Meet Melissa: Why Hospitality is Key to Hosting an Influencer

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a… Continue Reading The Tradeoff of Google Analytics Alternatives

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We hope you’ve recovered from watching what might go down as the most boring Super Bowl in history, where the most exciting part of your shindig was probably the buffalo chicken dip, rather than the commercials or the actual game. Author’s note: I’m… Continue Reading Super Bowl Commercials, Crisis Response, Analytics And More

We’re one month into 2019 and your PR plans and strategic goals for the year are ready to rock and roll, but are you incorporating the anticipated industry trends into your planning? At the end of 2018, it seemed like every PR professional made their predictions on the year to come (we even made our… Continue Reading We Combed Through The Top 2019 PR Predictions So You Don’t Have To

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re bundling up in advance of Tuesday’s arctic blast in D.C. and Baltimore. On the plus side, we only have to endure several more days of sizzling hot takes before Super Bowl LIII. In this week’s edition, we take a look at what… Continue Reading Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

What is the biggest difference between NBS Communications and Stanton Communications? It is hard to identify any striking distinctions in terms of daily work or the institutional culture. Both NBS and Stanton are very open, agile and professional organizations. NBS Communications’ Patryk Slodzinski visited the Stanton team this week on a professional exchange program with… Continue Reading How Different is PR in Poland and the U.S.?