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Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

Happy snow day, Lunch Breakers – at least in our neck of the woods. When we aren’t tucked away from the cold, we are dodging Girl Scout cookie sales at all of the metro stops. But we’re not fooled by their lack of years in life experience, because these young entrepreneurs can’t be stopped. In… Continue Reading Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

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Meet Melissa: Why Hospitality is Key to Hosting an Influencer

Growing up in an off-the-boat Sicilian household was my first ever lesson in the importance of hospitality and how to authentically execute it. Nothing would prepare me for my future career more than when family would visit America from the old country. I would watch as my parents and grandparents meticulously plan food menus, activities… Continue Reading Meet Melissa: Why Hospitality is Key to Hosting an Influencer

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The Tradeoff of Google Analytics Alternatives

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a… Continue Reading The Tradeoff of Google Analytics Alternatives

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Super Bowl Commercials, Crisis Response, Analytics And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We hope you’ve recovered from watching what might go down as the most boring Super Bowl in history, where the most exciting part of your shindig was probably the buffalo chicken dip, rather than the commercials or the actual game. Author’s note: I’m… Continue Reading Super Bowl Commercials, Crisis Response, Analytics And More

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We Combed Through The Top 2019 PR Predictions So You Don’t Have To

pr trends

We’re one month into 2019 and your PR plans and strategic goals for the year are ready to rock and roll, but are you incorporating the anticipated industry trends into your planning? At the end of 2018, it seemed like every PR professional made their predictions on the year to come (we even made our… Continue Reading We Combed Through The Top 2019 PR Predictions So You Don’t Have To

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Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re bundling up in advance of Tuesday’s arctic blast in D.C. and Baltimore. On the plus side, we only have to endure several more days of sizzling hot takes before Super Bowl LIII. In this week’s edition, we take a look at what… Continue Reading Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

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How Different is PR in Poland and the U.S.?

What is the biggest difference between NBS Communications and Stanton Communications? It is hard to identify any striking distinctions in terms of daily work or the institutional culture. Both NBS and Stanton are very open, agile and professional organizations. NBS Communications’ Patryk Slodzinski visited the Stanton team this week on a professional exchange program with… Continue Reading How Different is PR in Poland and the U.S.?

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Instagram Networking, Gillette, Netflix Competition and More

Happy Tuesday, Lunch Breakers! As we get back into the groove of 2019, we are staying tuned to what’s happening in our industry – and it’s a lot. In this week’s edition we’re talking networking through Instagram, the Gillette debate, brand support during the government shutdown and some unsuspected Netflix competition. Women Network Through Instagram… Continue Reading Instagram Networking, Gillette, Netflix Competition and More

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2019 Journalism and Digital Media Predictions

2019 Media Predictions

New Year, New Newsroom As we settle into 2019, media industry trends and predictions are afoot. The rise of voice-activated technology, artificial intelligence (AI), and resurgence of audio have presented many opportunities. At the same time, the industry battles “fake news” and falling credibility, altering the media landscape in 2018 and influenced trajectories for 2019.… Continue Reading 2019 Journalism and Digital Media Predictions

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Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here in the Baltimore office, we’re still getting over the Ravens’ bittersweet end to the first playoff game since 2014. In this week’s edition, we take a look at a Golden Globes PR stunt, Apple’s strategic dig at its competitors and the first… Continue Reading Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

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