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A Plea on Election Day

With the polls barely opened and voting just underway, I write this with absolutely no idea of how this election is going to turn out.  I cast my ballot already, one among the millions of early voters who decided they couldn’t wait until November 6th to record their choice for President of the United States.  And… Continue Reading A Plea on Election Day

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SWAT Team PR

Public relations professionals often speak about crisis communication, but when a real crisis strikes, we all have a tendency to act on impulse. Strategy is something that happens on the fly. Decisions are made as conditions dictate. Surprisingly, this works reasonably well most of the time, but clearly it is not a sound or prudent… Continue Reading SWAT Team PR

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A Few Kind Words – One Night Only

Our firm had the privilege of working in support of the recent Al Smith Memorial Foundation Dinner in New York.  The event brought together President Obama and Governor Romney for an evening of lighthearted remarks and self-deprecation.  Both distinguished guests lived up to expectations.  The President said he was well rested for the evening after… Continue Reading A Few Kind Words – One Night Only

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Errant KitchenAid Tweet Highlights Importance of Social Media Policies

In today’s modern marketplace, it is increasingly rare to find a company that does not utilize social media in one form or another. From customer service interaction to market analysis to brand promotion, many companies make social media engagement an important component of their business activities. While utilization is up, so are cases of major… Continue Reading Errant KitchenAid Tweet Highlights Importance of Social Media Policies

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Get Ready for New LinkedIn Company Pages

LinkedIn announced last week that it is redesigning company pages as part of an ongoing effort to simplify users’ experience on the site. Mike Grishaver, Senior Product Manager at LinkedIn, said the changes will mean “easier access to the information you want about the companies you care about.” This is great news for organizations such… Continue Reading Get Ready for New LinkedIn Company Pages

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The Good News about Google’s Acquisition of Frommer’s

On Monday, Google announced it had purchased Frommer’s, the reputable travel-guide business, from John Wiley & Sons for roughly $23 million—but, as the Wall Street Journal reports, “the deal is more significant for its strategy than its price tag.”  As the author of two Frommer’s travel guidebooks, I too found the strategy compelling. For years,… Continue Reading The Good News about Google’s Acquisition of Frommer’s

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What Viewers Want

NBC is getting flack for the choices it has made regarding its televised coverage of the London Olympics. At the heart of this issue is not just one network’s choices, but a growing tension as new media changes audience expectations. The points of argument, and how they have played out, reveal a lot about what… Continue Reading What Viewers Want

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SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong

This morning, the country waited with baited breath for the SCOTUS decision—especially certain beat reporters. Within minutes of the announcement, CNN and Fox had posted the news online, tweeted it, and announced it live on television: Obamacare is shut down! Except, it wasn’t. A few minutes later, the SCOTUSblog announced that the health care bill… Continue Reading SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong

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5 Ways to Use QR Codes that Get Your Audience to Use Them, Too

QR codes, those black and white squares that seem to be appearing everywhere these days, are without a doubt among the most talked-about tools in communications. But the audiences marketers and PR professionals are trying to reach are not always as in love with them as we are. In a Dec. 2011 article, “Why QR… Continue Reading 5 Ways to Use QR Codes that Get Your Audience to Use Them, Too

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Special or Not Special – Is that the Real Message?

So, class of 2012, are you special or not?  To hear David McCullough Jr.’s commencement speech at Wellesley High School last weekend, today’s graduates are not special at all, except maybe to their own circle of family and friends. While this harsh dose of reality is no doubt true, the message has created a firestorm.… Continue Reading Special or Not Special – Is that the Real Message?

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