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Journalists: Look Before You Leap into PR

As the journalism industry suffers cutbacks, closures, layoffs and competition from non-traditional media, many talented reporters are examining career options outside the field.  For some, public relations is a logical place to turn.  I personally made the move more than 10 years ago and found that my skills translated well and my insider’s perspective still […]

5 Tips for Getting the Most From Your PR Investment

A friend of mine, who serves as Director of Communications for a non-profit organization, recently engaged a public relations firm and asked me for advice on how to manage the relationship.  Putting aside my own ego (why would he come to me for advice on managing a PR firm but not come to me for […]

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