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The Strategy Room


Meet Olivia Melvin: How To Go Vegan Like A PR Professional

You may think, what do veganism and PR have in common? To that I say, many people use PR principles every day, to manage all sorts of minutiae in their lives—unknowingly! As a young PR professional, I continuously notice the seemingly unrelated experiences of my past that have contributed to my set of skills in […]

An Elite Legacy Continues: Stanton Featured on PRNEWS Elite 100 List for Second Consecutive Year

This past year of remote work and pandemic constraints has been, for everyone, a time of reflection, resilience, and recovery. It was a time when the world was tested. It was a time for self-assessment. For many, it was a time when a focus on excellence provided a sense of purpose and positivity despite the overarching atmosphere of gloom.  Stanton used the last year to redouble our commitment to client service excellence, but also to undertake consideration of company […]

Meet Sarah Orzach: How Pet Parenting Can Equip You to Take the PR Industry by the Leash

I am an unapologetic cat lady and a very hopeful future dog mom. With five years of pet parenting under my belt, which has aligned seamlessly with my five years of PR agency experience, I have come to find some unexpected similarities between these two full-time jobs.  There is no greater feeling that bringing home […]

Meet Rebekah Eskandani: Lessons New PR Pros Can Learn from Wine Tasting

  After moving to the Washington D.C. metro area in my early 20s, I found myself eager to participate in the phenomena of young professionals making the pilgrimage to Virginia’s wine country as a frequent weekend destination. The vast number of vineyards and wineries right outside the D.C. beltway offer an idyllic landscape to discover the humble wines of the region.   Entering this foreign world of wine offered me many lessons that can be applied to beginning […]

Lunch Break: Job Hunting in Post-Pandemic PR, the TikTok Olympics, Internal Comms During the Return to the Office, and more!

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Take a few minutes to refresh yourself on all things PR with this week’s Lunch Break. In this week’s edition, we’re featuring insight on COVID-19’s impact on the job search for PR pros, the power of TikTok during the 2020 Tokyo Olympics, and guidance on developing a plan to bring your PR agency back to the […]

Meet Julia Telford: How a Passion for Yoga Can Lead to SMART Objectives

I often find myself at the top of my game while in the middle of a yoga class. Yoga helps others unwind and relax, but I found it a way to recharge and focus on my goals. Practicing yoga helps me center myself and allow me to figure out my next move in life. My next move in life will be to Washington […]

Brands & Hot Vax Summer, RIP Fleets, How to Pitch Newsletters, And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Tuesday was filled with news about Bezos and Bucks. After watching the world’s richest person fly to space followed by the Milwaukee Bucks capturing its first NBA title in fifty years, we’re wondering what’s in store for Wednesday. In this week’s edition, we’re […]

Tips for Tweets, Learning From Bad Pitches, 2021 State of the Media, And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! It’s the last week in April, which means only a few more days until the Justin Timberlake ‘It’s Gonna Be May’ meme floods our timelines and newsfeeds. In this week’s edition, we’re exploring Twitter’s potentially new ‘tipping’ feature, highlighting the latest lessons from […]

Cinnamon Toast Shrimp, Post-Pandemic Workplace, State of Journalism 2021 and More.

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! It’s the last week of March, which means we’re cleaning up our remote workspaces from all of the crumpled and busted NCAA Tournament brackets. Better luck next year, 2021 March Madness darling, Oral Roberts. In this week’s edition, we’re emptying out the cereal […]

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