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The Strategy Room

Creative

A Case Study in Authenticity at the National Cowboy Museum during the Strange Times of Social Distancing

In the fast-paced world of content marketing, it’s easy to get caught up in the latest emerging tools, networks, tactics, hashtags…all in the name of keeping those analytics in tip top shape. Don’t sound overly promotional, have some fun with it, make sure you maintain the voice—and by the way, did next week’s rotation of… Continue Reading A Case Study in Authenticity at the National Cowboy Museum during the Strange Times of Social Distancing

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Reality Take Over: Three PR Lessons from Netflix TV Show Love is Blind  

Everyone is talking about the new Netflix reality dating show “Love is Blind” and there’s a good reason why. The show follows several contestants in a social experiment to see if they can fall in love without ever seeing who they’re talking to and determine if love is truly blind. After talking for 10 days… Continue Reading Reality Take Over: Three PR Lessons from Netflix TV Show Love is Blind  

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Peloton Parody, A Decade of PR, Generation Alpha and More

Happy Tuesday, Lunch Breakers. Don’t let today’s hazy forecast — or the food coma from the holiday cookie swap — get you in a fog. Here in the Baltimore office, it’s full steam ahead for another week of Lamar Jackson Mania. In this week’s edition, we have an Aviation Gin martini toast to Ryan Reynolds’ quick-thinking… Continue Reading Peloton Parody, A Decade of PR, Generation Alpha and More

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Cision’s End-of-Year Gift, Best Twitter Campaigns, Coco-Cola Christmas and More

Happy Wednesday! The Stanton team hopes today brought a light dusting of snow to your neighborhood. In today’s edition of Lunch Break, we’re feeling festive! So, let’s talk about Cision’s gift to you, Spin Sucks’ 12 days of public relations big thinking, an end-of-year round-up, and a Coca-Cola Christmas. Cision’s Gift to You – Making… Continue Reading Cision’s End-of-Year Gift, Best Twitter Campaigns, Coco-Cola Christmas and More

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Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re recovering from the heatwave and celebrating normal temperatures from the comfort of our offices. For those of you cooped up inside to avoid the heat, check out our PR News roundup that includes a poorly played pop-up shop, Instagram influencers and “Vanity… Continue Reading Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

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PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch… Continue Reading Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

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Millennials, Amazon, Artists and More

Happy Wednesday, Lunch Breakers! It’s not officially summer, but who are we kidding? Everyone is already looking at their calendars and planning beachside vacations. If you are currently watching the waves and sipping on a piña colada, then enjoy the sunshine. For the rest of you Lunch Breakers, here is some fun news to read… Continue Reading Millennials, Amazon, Artists and More

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Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

Happy Tuesday, Lunch Breakers! After a relaxing Memorial Day weekend, we’re back in the office dreaming about our next summer vacation. In this week’s edition, we’re talking Kim Kardashian’s Jack-in-the-Box callout, the inside story of Burger King’s Whopper Detour and yet another IHOP rebranding stunt. Keeping Up With Fast Food Twitter Last week, Kim Kardashian… Continue Reading Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

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Holiday Campaigns from Apple, Air New Zealand, Amazon and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES ‘Tis the season to be…preparing for 2019. Here in the Stanton DC office, we have our sweaters, heaters, hot coco and our editorial calendars at the ready. We also have our eyes on all things holiday-related. In this week’s Lunch Break edition, we talk about creative seasonal… Continue Reading Holiday Campaigns from Apple, Air New Zealand, Amazon and More

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