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The Strategy Room

Creative

Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re recovering from the heatwave and celebrating normal temperatures from the comfort of our offices. For those of you cooped up inside to avoid the heat, check out our PR News roundup that includes a poorly played pop-up shop, Instagram influencers and “Vanity… Continue Reading Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

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PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch… Continue Reading Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

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Millennials, Amazon, Artists and More

Happy Wednesday, Lunch Breakers! It’s not officially summer, but who are we kidding? Everyone is already looking at their calendars and planning beachside vacations. If you are currently watching the waves and sipping on a piña colada, then enjoy the sunshine. For the rest of you Lunch Breakers, here is some fun news to read… Continue Reading Millennials, Amazon, Artists and More

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Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

Happy Tuesday, Lunch Breakers! After a relaxing Memorial Day weekend, we’re back in the office dreaming about our next summer vacation. In this week’s edition, we’re talking Kim Kardashian’s Jack-in-the-Box callout, the inside story of Burger King’s Whopper Detour and yet another IHOP rebranding stunt. Keeping Up With Fast Food Twitter Last week, Kim Kardashian… Continue Reading Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

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Holiday Campaigns from Apple, Air New Zealand, Amazon and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES ‘Tis the season to be…preparing for 2019. Here in the Stanton DC office, we have our sweaters, heaters, hot coco and our editorial calendars at the ready. We also have our eyes on all things holiday-related. In this week’s Lunch Break edition, we talk about creative seasonal… Continue Reading Holiday Campaigns from Apple, Air New Zealand, Amazon and More

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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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Get Social This Halloween With These 5 PR-Related Costumes

Are you ready for a holiday re“treat” this Halloween? We sure are, because ‘tis the season to be jolly-ranchered! If there’s anything public relations experts specialize in, it’s creativity and media. That’s why we bring you five creative Halloween costume ideas that are sure to keep you sociable and kooky (and spooky, if you choose… Continue Reading Get Social This Halloween With These 5 PR-Related Costumes

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3 Reasons Why Design and PR Belong Together

PR and Design: Better Together

It’s a common occurrence across the public relations industry: Professionals spend hours crafting the perfect press release, the flawless tweet, but when it comes to telling the visual story, the narrative falls flat. That’s not to say public relations professionals and marketers don’t understand the allure of visual content. According to Social Media Examiner, 80 percent… Continue Reading 3 Reasons Why Design and PR Belong Together

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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