Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Creative

Become a Microsoft Office Pro: PowerPoint Ninja

Microsoft PowerPoint (PPT) Ninja

In our last post we discussed how to harness the power of the Jedi and the path to becoming a Word Master. Now it is time to get out your throwing stars and learn the ways of the PowerPoint Ninja. Microsoft PowerPoint—officially launched in 1990 with Windows 3.0—has been helping businesses across the world communicate effectively… Continue Reading Become a Microsoft Office Pro: PowerPoint Ninja

Read more

Become a Microsoft Office Pro: Word Master

Microsoft Word Master You Are

This past week we unveiled another exciting addition to the Stanton rebrand—our new letterhead and presentation templates for use in Microsoft Office programs Word and PowerPoint. However, my enthusiasm to share the new templates was soon overshadowed by the troubling question: what if no one knows how to use them? Swashing those fears, I am… Continue Reading Become a Microsoft Office Pro: Word Master

Read more

SEO: 4 Tips to Improve Your Website

Search Engine Optimization (SEO) infographic

Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent? There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about… Continue Reading SEO: 4 Tips to Improve Your Website

Read more

More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram

Instagram More Than a Pretty Picture

By Elisabeth Wraase & Elynsey Price It’s no secret that our society is becoming increasingly visual with each passing day. With this in mind, it’s also no surprise to PR practitioners that Instagram now serves as one of the most engaging social media platforms. According to a recent report, Instagram has an engagement rate of… Continue Reading More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram

Read more

DIY guide: How to create amazing visual content

DYI Visual Content

If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right?   What I found even more shocking was that 86% of press releases DID NOT include… Continue Reading DIY guide: How to create amazing visual content

Read more

The Best (Un)Believable Marketing on April Fools’ Day

Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax.… Continue Reading The Best (Un)Believable Marketing on April Fools’ Day

Read more

Four Tips for a Better Website

4 Tips for a Better Website

It’s no longer enough to just have a website. In order to remain competitive, earn credibility with your audience, and position your offerings in the best light, it is increasingly important to apply the latest techniques and make the most of your online presence. As we work to redesign our company website and blog, we’ve… Continue Reading Four Tips for a Better Website

Read more

Four on Friday: How to Maximize Mobile Video

It goes without saying that video is essential for communicators and marketers in the 21st century. There has been a surge in the use of online video, and by the end of next year, 18-34-year-olds will be responsible for 90% of online video views. The proliferation of mobile devices with high-quality cameras and increased access… Continue Reading Four on Friday: How to Maximize Mobile Video

Read more

4 Key Aspects of Responsive Design

In this day and age, one thing has become clear: mobile is taking over Internet surfing. Research from the Pew Internet Project shows that the majority of adult cell phone owners use their devices to go online, and many access the Internet primarily using their cell phones rather than a desktop or a laptop computer.… Continue Reading 4 Key Aspects of Responsive Design

Read more

4 Ways to Put Creativity to Work

4 Ways to Put Creativity to Work

It’s no secret that creativity is critical to business success. In fact, Adobe recently commissioned a study that found companies that infuse creativity into their business environments outperform their peers in market share, revenue growth, and competitive leadership. And those “best place to work” accolades? They’re likely going to the more creative firms. So how… Continue Reading 4 Ways to Put Creativity to Work

Read more