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The Strategy Room

Events

Three Cheers for “Cheer”: Takeaways from Netflix’s Trendy Docuseries PR

Have you watched “Cheer” yet?! My colleagues at Stanton have listened to me ask them repeatedly if they’ve watched Netflix’s new six-part docuseries “Cheer,” which chronicles Texas’ Navarro Cheer’s 2019 season and quest for a 14th national title. The highlighted members of the team are charismatic and have raw backstories. Coming off a buzzy premiere… Continue Reading Three Cheers for “Cheer”: Takeaways from Netflix’s Trendy Docuseries PR

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The Big Game, Paparazzi, Environmental ‘Bucks, and More

This week’s quick PR reads were difficult to compile, with a plethora of interesting stories hitting the airwaves as 2020 gets off to a news frenzy start. Here is just a sampling of some of the trending stories that we’re reading and talking about this week. The Big Game’s Stars Gear Up for Release With… Continue Reading The Big Game, Paparazzi, Environmental ‘Bucks, and More

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U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re back after the Fourth of July holiday and still celebrating the red, white and blue, mostly because of the U.S. Women’s National Team’s (USWNT) second straight World Cup victory over the Netherlands on Sunday. The FIFA Women’s World Cup has been a huge news item since… Continue Reading U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

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Women’s History Month: Pride In PR

As a majority female firm in an industry that is dominated by women, we can’t miss the chance to recognize and celebrate today as International Women’s Day and March as Women’s History Month. We especially can’t forget that behind many great public relations campaigns are great communicators who are women. Although this is cause for… Continue Reading Women’s History Month: Pride In PR

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An Evening of Politics and Parody for a Good Cause

Working at the annual Al Smith Dinner is a little like being a guest of the fanciest and nicest family you’ll ever get to visit. The atmosphere is warm, the surroundings elegant, and the dress code over the top. Even the most devoted frump reveals an inner Carey Grant or Audrey Hepburn that is rarely… Continue Reading An Evening of Politics and Parody for a Good Cause

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Building Your Online Platform at Events

Posting to your company’s social media frequently and putting an emphasis are excellent social media branding basics. But they don’t have to be the only way you connect with your audience. Another compelling way to grow your platform is by live tweeting from events. At its heart, social media is about making connections, after all—what… Continue Reading Building Your Online Platform at Events

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Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, communicators! President Trump has met face-to-face with Vladimir Putin for the first time, Spiderman: Homecoming did $117 million in its domestic opening, and 7-Eleven will be celebrating “7/11 Day” with a nationwide deal for free Slurpees. That’s right—things are happening. But you’re a mover, a… Continue Reading Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric

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The Erie Canal Bicentennial: A Uniquely American Celebration

Supporting New York Power Authority and NYS Canal Corporation This year, America celebrates a bicentennial known perhaps only to a relative few in this country. That is likely to change soon and for the good since this occasion marks an achievement representing genuinely American qualities of courage, innovation and perseverance. If properly considered and understood,… Continue Reading The Erie Canal Bicentennial: A Uniquely American Celebration

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Webinar: Secrets to Managing Successful Events

Peter Stanton Events

From Papal Visits to Product Launches with Peter Stanton Bulldog Reporter, a longstanding leader in public relations news, hosted a webinar with Stanton Communications’ CEO Peter Stanton last week. In the webinar, Peter shared his experience from past events (including the 2015 New York Papal Visit and organizing the annual Alfred E. Smith Memorial Foundation Dinner,… Continue Reading Webinar: Secrets to Managing Successful Events

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Valuable Insights for Your Next Big Tech Event

Reporter interview virtual reality ces

As a tech enthusiast, I cannot imagine a better way to spend the first full week of the New Year than at CES 2017. Not only is technology a passion of mine, but it’s also part of my job. This is the second year I have attended CES on behalf of a longtime Stanton Communications… Continue Reading Valuable Insights for Your Next Big Tech Event

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