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The Strategy Room

Media Relations

Meet Judith: How Mastering The Kitchen Helps You Master Public Relations

I’m at my most comfortable, and confident, julienning carrots, folding sourdough, or hosting a dinner party for friends. Being around food – touching it, talking about it, growing it – invigorates me. Everybody needs to eat, which means everybody has a story to share about food. Storytelling is at the core of any successful public… Continue Reading Meet Judith: How Mastering The Kitchen Helps You Master Public Relations

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Better Pitching, Year of Video, Remembering Toni Morrison and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! It’s the dog days of summer, and we’re spending equal amounts of time soaking up the sun but also enjoying the A/C while catching up on the latest in PR news.   We’ve rounded up a few stories that are important to keep on your radar… Continue Reading Better Pitching, Year of Video, Remembering Toni Morrison and More

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Give Me Liberty and Give Me Press

Today, anything we’ve ever wanted to know is right at our fingertips (quite literally). But with ultra-easy access comes the frequent circulation of misinformation and the rise in discourse on limiting freedom of speech. The freedom of the press is the First Amendment to the Constitution. Exercising free speech means having the right to publish… Continue Reading Give Me Liberty and Give Me Press

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PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What… Continue Reading PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

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Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch… Continue Reading Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

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Millennials, Amazon, Artists and More

Happy Wednesday, Lunch Breakers! It’s not officially summer, but who are we kidding? Everyone is already looking at their calendars and planning beachside vacations. If you are currently watching the waves and sipping on a piña colada, then enjoy the sunshine. For the rest of you Lunch Breakers, here is some fun news to read… Continue Reading Millennials, Amazon, Artists and More

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future… Continue Reading The Evolution of the Newspaper Industry & What it Means for PR

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PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here in the D.C. office we know allergies are nothing to sneeze at. And neither is Dwayne Haskins, the number one draft pick from the Washington Redskins. Is it the NFL season yet? In this week’s edition, we’re serving up some frustrations PR… Continue Reading PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

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How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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Why Print Magazines Still Matter

The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. Multi-Dimensional and Generational Consumption Print magazines have a prominent voice in today’s… Continue Reading Why Print Magazines Still Matter

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