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The Strategy Room

Media Relations

Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound… Continue Reading Mutual Assistance Should Include Communications

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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Meet Hannah: Life & PR lessons learned from running

Meet Hannah: Life & PR lessons learned from running

I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college,… Continue Reading Meet Hannah: Life & PR lessons learned from running

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#NewYearNewMe: 4 Ways To Improve Your PR Skills in 2018

What Are Your Goals In 2018?

As we begin to roll towards January, millions of people will ask themselves what they can do in 2018 to make it their best year yet. Instead of making unrealistic resolutions to hit the gym five days a week or finally check off all the items on your never-ending bucket list, choose one skill you want to focus on. Here are a few ideas… Continue Reading #NewYearNewMe: 4 Ways To Improve Your PR Skills in 2018

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Journalist Attitudes Toward Social Media in 2017

Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

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Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

We are living in the era of “fake news.” Every study and every data point is up for debate. The media isn’t just reporting on data anymore—in many cases it is offering original analysis, ushering in a new era of data journalism. In the last four years, online outlets such as FiveThirtyEight and columns like… Continue Reading Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

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Pitching a story cold? Try changing the subject (line).

Changing the Subject (Line)

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s… Continue Reading Pitching a story cold? Try changing the subject (line).

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Valuable Insights for Your Next Big Tech Event

Reporter interview virtual reality ces

As a tech enthusiast, I cannot imagine a better way to spend the first full week of the New Year than at CES 2017. Not only is technology a passion of mine, but it’s also part of my job. This is the second year I have attended CES on behalf of a longtime Stanton Communications… Continue Reading Valuable Insights for Your Next Big Tech Event

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Why Local Broadcast Still Matters

Local Broadcast Still Matters

  I’ve come to (loosely) consider myself a connoisseur of the local broadcast game. Over the past few months, I’ve provided support to the Maryland Office of Tourism on multiple broadcast segments. From promoting craft beer with events in “FeBREWary” to the races at Preakness, there has been no shortage of cheerful, light-hearted segments to… Continue Reading Why Local Broadcast Still Matters

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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