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The Strategy Room

Media Relations

Why Print Magazines Still Matter

The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. Multi-Dimensional and Generational Consumption Print magazines have a prominent voice in today’s… Continue Reading Why Print Magazines Still Matter

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Why Television Interviews Still Matter

You may have heard the argument that “TV is dead,” which is a common misconception due to the ever-growing popularity of streaming platforms. Just this week in fact, Apple announced their own streaming venture and original content with the upcoming launch of Apple TV+. However, broadcast television still holds a prominent place within the media… Continue Reading Why Television Interviews Still Matter

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4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The beginning of March is bringing in frigid temperatures and we’re beginning to question if the groundhog actually did see its shadow. In this week’s edition, we explain how Vans got linked to the latest viral video challenge, St. Patrick’s Day marketing tips,… Continue Reading The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

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Meet Melissa: Why Hospitality is Key to Hosting an Influencer

Growing up in an off-the-boat Sicilian household was my first ever lesson in the importance of hospitality and how to authentically execute it. Nothing would prepare me for my future career more than when family would visit America from the old country. I would watch as my parents and grandparents meticulously plan food menus, activities… Continue Reading Meet Melissa: Why Hospitality is Key to Hosting an Influencer

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We Combed Through The Top 2019 PR Predictions So You Don’t Have To

pr trends

We’re one month into 2019 and your PR plans and strategic goals for the year are ready to rock and roll, but are you incorporating the anticipated industry trends into your planning? At the end of 2018, it seemed like every PR professional made their predictions on the year to come (we even made our… Continue Reading We Combed Through The Top 2019 PR Predictions So You Don’t Have To

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2019 Journalism and Digital Media Predictions

2019 Media Predictions

New Year, New Newsroom As we settle into 2019, media industry trends and predictions are afoot. The rise of voice-activated technology, artificial intelligence (AI), and resurgence of audio have presented many opportunities. At the same time, the industry battles “fake news” and falling credibility, altering the media landscape in 2018 and influenced trajectories for 2019.… Continue Reading 2019 Journalism and Digital Media Predictions

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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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You & YouTube: PR Opportunities on the Second Screen

media outreach

When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider… Continue Reading You & YouTube: PR Opportunities on the Second Screen

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Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound… Continue Reading Mutual Assistance Should Include Communications

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