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Media Relations

Meet Melissa: Why Hospitality is Key to Hosting an Influencer

Growing up in an off-the-boat Sicilian household was my first ever lesson in the importance of hospitality and how to authentically execute it. Nothing would prepare me for my future career more than when family would visit America from the old country. I would watch as my parents and grandparents meticulously plan food menus, activities… Continue Reading Meet Melissa: Why Hospitality is Key to Hosting an Influencer

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We Combed Through The Top 2019 PR Predictions So You Don’t Have To

pr trends

We’re one month into 2019 and your PR plans and strategic goals for the year are ready to rock and roll, but are you incorporating the anticipated industry trends into your planning? At the end of 2018, it seemed like every PR professional made their predictions on the year to come (we even made our… Continue Reading We Combed Through The Top 2019 PR Predictions So You Don’t Have To

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2019 Journalism and Digital Media Predictions

2019 Media Predictions

New Year, New Newsroom As we settle into 2019, media industry trends and predictions are afoot. The rise of voice-activated technology, artificial intelligence (AI), and resurgence of audio have presented many opportunities. At the same time, the industry battles “fake news” and falling credibility, altering the media landscape in 2018 and influenced trajectories for 2019.… Continue Reading 2019 Journalism and Digital Media Predictions

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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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You & YouTube: PR Opportunities on the Second Screen

media outreach

When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider… Continue Reading You & YouTube: PR Opportunities on the Second Screen

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Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound… Continue Reading Mutual Assistance Should Include Communications

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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Meet Hannah: Life & PR lessons learned from running

Meet Hannah: Life & PR lessons learned from running

I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college,… Continue Reading Meet Hannah: Life & PR lessons learned from running

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#NewYearNewMe: 4 Ways To Improve Your PR Skills in 2018

What Are Your Goals In 2018?

As we begin to roll towards January, millions of people will ask themselves what they can do in 2018 to make it their best year yet. Instead of making unrealistic resolutions to hit the gym five days a week or finally check off all the items on your never-ending bucket list, choose one skill you want to focus on. Here are a few ideas… Continue Reading #NewYearNewMe: 4 Ways To Improve Your PR Skills in 2018

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Journalist Attitudes Toward Social Media in 2017

Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

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