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The Strategy Room

Media Relations

Insights from Top Editors on What they Want

The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases.… Continue Reading Insights from Top Editors on What they Want

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Reasons We Love Pitching in August

For this week’s installment of Four on Friday, we outline some of the reasons we love picking up the phone and calling reporters during the month of August. Sure, it may seem counter-intuitive to pitch a story in August, when everyone heads to the shore, shedding their button-up shirts and creased pants for flip-flops and… Continue Reading Reasons We Love Pitching in August

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The Choppy Seas of Reputation Management

Reputation Management

Quick – Name a company long considered a pioneer and one of the world’s most innovative organizations in its industry. Hint – it’s not a technology service provider, social media giant or electronic device manufacturer. In fact, the company in question is Carnival Cruise Lines. Yes, the same Carnival Cruise Lines plagued with operational failures,… Continue Reading The Choppy Seas of Reputation Management

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Preparing Spokespersons for the Next Mike Wallace

The world of journalism recently suffered a great loss with the passing of veteran 60-Minutes broadcaster Mike Wallace. Known for his gruff demeanor and tough interview style, his name could strike fear into the heart of anyone who had ever served in the role of company spokesperson. Thanks to his reputation as a relentless interviewer,… Continue Reading Preparing Spokespersons for the Next Mike Wallace

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Political Pressure? Pink Powerhouse in Hiding

Susan G. Komen for the Cure Foundation, the breast cancer research fundraising giant that proudly places its pink label on everything from yogurt lids to blenders, is in hiding today. News outlets and social media sites are buzzing about the breast cancer awareness group’s decision, announced yesterday, to stop providing funds to Planned Parenthood centers… Continue Reading Political Pressure? Pink Powerhouse in Hiding

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Learning the Hard Way That There is No Such Thing as “Off the Record”

“Brooklyn hippster [sic] Lana Del Rey had one of the worst outings in SNL history last night — booked on the strength of her TWO SONG web EP, the least-experienced musical guest in the show’s history…” Nick Denton, head of the popular gossip website Gawker, received an email on January 15 containing the above critique… Continue Reading Learning the Hard Way That There is No Such Thing as “Off the Record”

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Poor Communication Takes Netflix from Hero to Zero

Until recently, Netflix, which provides DVDs by mail and access to streamed video content, seemed to be loved and appreciated by its loyal customer base. For a relatively low cost, customers have had access to hours of movies and TV shows, which they could choose by using Netflix’s easy-to-use online platform. Things took a turn… Continue Reading Poor Communication Takes Netflix from Hero to Zero

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Flacks vs. Hacks -Taking the High Road Instead of the Road to Nowhere

It seems there is no end to the pleasure journalists and PR people experience when sparring with each other, particularly now that social media so swiftly expands and extends the reach of every gripe, complaint and criticism.  This trend began in earnest, I believe, in 2007 when Chris Anderson outed public relations professionals – by… Continue Reading Flacks vs. Hacks -Taking the High Road Instead of the Road to Nowhere

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Three Ps Pay Off in PR

Three P's for PR

In a previous posting I implored communicators to avoid being afraid of entering the public domain.  After a recent experience with a getting a story published, I thought I’d add three more Ps for PR: persistence, patience and professionalism. Nearly 18 months ago our firm won a piece of business from a small health care trade… Continue Reading Three Ps Pay Off in PR

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Food for Thought for New PR Pros

When I started working at Stanton Communications as an Account Coordinator, my first job in PR, I had a general sense of what I would do on a day-to-day basis. However, like all new professionals, I was unclear as to what my main responsibilities would be.  Now that I’ve been with the company for about… Continue Reading Food for Thought for New PR Pros

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