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The Strategy Room

Our Perspective

A Message from our Founder and CEO, Peter Stanton

The world, at this moment, seems filled with danger.  Wherever we turn, the risk of exposure and illness seem immediately at hand.  So we wash our hands, swab our keyboards, wave, salute and smile from ten feet apart. For those of us at Stanton, the physical distance between us is, in fact, even greater.  We… Continue Reading A Message from our Founder and CEO, Peter Stanton

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The Big Game, Paparazzi, Environmental ‘Bucks, and More

This week’s quick PR reads were difficult to compile, with a plethora of interesting stories hitting the airwaves as 2020 gets off to a news frenzy start. Here is just a sampling of some of the trending stories that we’re reading and talking about this week. The Big Game’s Stars Gear Up for Release With… Continue Reading The Big Game, Paparazzi, Environmental ‘Bucks, and More

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Setting Intentions, Not Resolutions, For 2020 PR Campaigns

It’s hard to believe that 20 years ago we were stocking our pantries with bottles of water and filling rooms with candles in preparation for Y2K. We’re now in the new decade of 2020, and with each new year comes new resolutions set for the 365 days ahead. It takes focus and dedication to see… Continue Reading Setting Intentions, Not Resolutions, For 2020 PR Campaigns

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Wishing You Happy Holidays from the Stanton Team

This holiday season, we are grateful to have you as part of our extended family and for helping make 2019 a year to remember. We wish you a holiday filled with light, love and laughter. All our best wishes from the Stanton Communications Team

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Meet Judith: How Mastering The Kitchen Helps You Master Public Relations

I’m at my most comfortable, and confident, julienning carrots, folding sourdough, or hosting a dinner party for friends. Being around food – touching it, talking about it, growing it – invigorates me. Everybody needs to eat, which means everybody has a story to share about food. Storytelling is at the core of any successful public… Continue Reading Meet Judith: How Mastering The Kitchen Helps You Master Public Relations

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Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future… Continue Reading The Evolution of the Newspaper Industry & What it Means for PR

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The 2019 PR Trends We’re All Still Talking About

As we begin to roll into the end of spring and early summer months, our team has been reflecting on all the 2019 industry predictions that were made earlier this year. While some have certainly been true, like the growing popularity of influencer marketing; others have been a bit slower to come to fruition. Storytelling… Continue Reading The 2019 PR Trends We’re All Still Talking About

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Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is… Continue Reading Communicating Integrity

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How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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