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The Strategy Room

Our Perspective

Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future… Continue Reading The Evolution of the Newspaper Industry & What it Means for PR

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The 2019 PR Trends We’re All Still Talking About

As we begin to roll into the end of spring and early summer months, our team has been reflecting on all the 2019 industry predictions that were made earlier this year. While some have certainly been true, like the growing popularity of influencer marketing; others have been a bit slower to come to fruition. Storytelling… Continue Reading The 2019 PR Trends We’re All Still Talking About

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Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is… Continue Reading Communicating Integrity

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How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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Why Print Magazines Still Matter

The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. Multi-Dimensional and Generational Consumption Print magazines have a prominent voice in today’s… Continue Reading Why Print Magazines Still Matter

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Women’s History Month: Pride In PR

As a majority female firm in an industry that is dominated by women, we can’t miss the chance to recognize and celebrate today as International Women’s Day and March as Women’s History Month. We especially can’t forget that behind many great public relations campaigns are great communicators who are women. Although this is cause for… Continue Reading Women’s History Month: Pride In PR

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Meet Melissa: Why Hospitality is Key to Hosting an Influencer

Growing up in an off-the-boat Sicilian household was my first ever lesson in the importance of hospitality and how to authentically execute it. Nothing would prepare me for my future career more than when family would visit America from the old country. I would watch as my parents and grandparents meticulously plan food menus, activities… Continue Reading Meet Melissa: Why Hospitality is Key to Hosting an Influencer

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How Different is PR in Poland and the U.S.?

What is the biggest difference between NBS Communications and Stanton Communications? It is hard to identify any striking distinctions in terms of daily work or the institutional culture. Both NBS and Stanton are very open, agile and professional organizations. NBS Communications’ Patryk Slodzinski visited the Stanton team this week on a professional exchange program with… Continue Reading How Different is PR in Poland and the U.S.?

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Guiding Principles for the New Year

By Lori Russo and Peter Stanton During the holidays, many people asked us what it is like working in Washington these days with all the hostility and acrimony.  Our first impulse was to lament the current climate. While it is tempting to moan about this party and that politician and the issues of the day,… Continue Reading Guiding Principles for the New Year

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