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The Strategy Room

Our Perspective

Building a Client Care Culture

Building a Client Care Culture

Thanksgiving has just passed, but many agency leaders are still in the process of giving thanks. In an increasingly competitive marketplace, such thanks go largely to clients that have entrusted their firms with meaningful and profitable work. It is surprising, therefore, when we speak to prospective clients who tell us their agency just stopped paying… Continue Reading Building a Client Care Culture

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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound… Continue Reading Mutual Assistance Should Include Communications

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Our Liberty Depends on Freedom of the Press

Our Liberty Depends on Freedom of the Press

“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” -Thomas Jefferson As public relations professionals, we spend a great deal of time thinking about and working with the press. Even as owned and shared platforms emerge as powerful tools for communication, we have not lost sight of… Continue Reading Our Liberty Depends on Freedom of the Press

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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How Different is PR in the Middle East and the U.S.?

Many years ago, I was a fresh college graduate with a plan. I would fly halfway across the world to a luxurious wonderland of opportunities called Dubai and away from the dread of looking for jobs with the heaps of fellow graduates. As a child of Lebanese immigrants, I had first-hand experience with the Arab… Continue Reading How Different is PR in the Middle East and the U.S.?

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We’re a Great Place to Work…But Don’t Take Our Word for It

Stanton Best Places to Work Honoree

Stanton Communications ranks #23 among Small Companies in Washington Business Journal’s 100 Best Places to Work 2018 The Washington Business Journal named Stanton Communications one of its 100 Best Places to Work in 2018, just one year after we radically changed our work environment to reflect the collaborative, creative, and nimble nature of our team.… Continue Reading We’re a Great Place to Work…But Don’t Take Our Word for It

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A Black History Month Remembrance

A Black History Month Remembrance

As Black History Month is upon us, it occurred to me that an important African-American figure in the public relations profession would be worthy of recognition. As I had a small personal experience with this individual, I hope I might be permitted to offer that recognition. Ofield Dukes was a public relations professional in the… Continue Reading A Black History Month Remembrance

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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