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The Strategy Room

Public Relations Profession

Meet Dziko Crews: How Mastering a Solo Trip Helps Your PR Campaign Take Flight

After quitting my job to attend graduate school in Europe, I decided that when I wasn’t attending class or spending my nights in the library, I would start traveling alone for the first time in my life. As exciting and adventurous as this decision seemed, I quickly discovered that boarding a plane, train, or bus… Continue Reading Meet Dziko Crews: How Mastering a Solo Trip Helps Your PR Campaign Take Flight

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Positioning Your Agency for New Business Success, Post-Pandemic

Public relations agencies are hurting. Layoffs, salary reductions, lost revenue and stalled campaigns are impacting firms of all sizes and specialties around the world. A report released in mid-April by M&A advisory firm Gould & Partners showed that, here in the U.S., nearly 90 percent of agencies surveyed lost net revenues because of the COVID-19… Continue Reading Positioning Your Agency for New Business Success, Post-Pandemic

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Give Me Liberty and Give Me Press

Today, anything we’ve ever wanted to know is right at our fingertips (quite literally). But with ultra-easy access comes the frequent circulation of misinformation and the rise in discourse on limiting freedom of speech. The freedom of the press is the First Amendment to the Constitution. Exercising free speech means having the right to publish… Continue Reading Give Me Liberty and Give Me Press

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Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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Millennials, Amazon, Artists and More

Happy Wednesday, Lunch Breakers! It’s not officially summer, but who are we kidding? Everyone is already looking at their calendars and planning beachside vacations. If you are currently watching the waves and sipping on a piña colada, then enjoy the sunshine. For the rest of you Lunch Breakers, here is some fun news to read… Continue Reading Millennials, Amazon, Artists and More

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The 2019 PR Trends We’re All Still Talking About

As we begin to roll into the end of spring and early summer months, our team has been reflecting on all the 2019 industry predictions that were made earlier this year. While some have certainly been true, like the growing popularity of influencer marketing; others have been a bit slower to come to fruition. Storytelling… Continue Reading The 2019 PR Trends We’re All Still Talking About

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Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is… Continue Reading Communicating Integrity

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PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here in the D.C. office we know allergies are nothing to sneeze at. And neither is Dwayne Haskins, the number one draft pick from the Washington Redskins. Is it the NFL season yet? In this week’s edition, we’re serving up some frustrations PR… Continue Reading PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

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Why Television Interviews Still Matter

You may have heard the argument that “TV is dead,” which is a common misconception due to the ever-growing popularity of streaming platforms. Just this week in fact, Apple announced their own streaming venture and original content with the upcoming launch of Apple TV+. However, broadcast television still holds a prominent place within the media… Continue Reading Why Television Interviews Still Matter

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Women’s History Month: Pride In PR

As a majority female firm in an industry that is dominated by women, we can’t miss the chance to recognize and celebrate today as International Women’s Day and March as Women’s History Month. We especially can’t forget that behind many great public relations campaigns are great communicators who are women. Although this is cause for… Continue Reading Women’s History Month: Pride In PR

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