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The Strategy Room

Public Relations Profession

Meet Melissa: Why Hospitality is Key to Hosting an Influencer

Growing up in an off-the-boat Sicilian household was my first ever lesson in the importance of hospitality and how to authentically execute it. Nothing would prepare me for my future career more than when family would visit America from the old country. I would watch as my parents and grandparents meticulously plan food menus, activities… Continue Reading Meet Melissa: Why Hospitality is Key to Hosting an Influencer

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We Combed Through The Top 2019 PR Predictions So You Don’t Have To

pr trends

We’re one month into 2019 and your PR plans and strategic goals for the year are ready to rock and roll, but are you incorporating the anticipated industry trends into your planning? At the end of 2018, it seemed like every PR professional made their predictions on the year to come (we even made our… Continue Reading We Combed Through The Top 2019 PR Predictions So You Don’t Have To

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Guiding Principles for the New Year

By Lori Russo and Peter Stanton During the holidays, many people asked us what it is like working in Washington these days with all the hostility and acrimony.  Our first impulse was to lament the current climate. While it is tempting to moan about this party and that politician and the issues of the day,… Continue Reading Guiding Principles for the New Year

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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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Stanton Celebrates PRWeek’s 2018 40 Under 40

2018 40 Under 40

We love PR. But what do we love more than PR itself? Celebrating the accomplishments of our fellow public relations professionals!  Last week, PRWeek announced its annual 40 Under 40 list comprised of PR pros from agencies and in-house teams. These professionals represent the future of public relations and go on to lead the way in years to… Continue Reading Stanton Celebrates PRWeek’s 2018 40 Under 40

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PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

By Annelies Heuvelmans Annelies is a young professional with a broad interest in public relations, branding, marketing, communication research, and corporate communications. By having both scientific and practical know-how, she applies psychological theories and research to real-life business cases. She develops communication strategies and enables behavioral change by means of consumer research.    Anyone who wants… Continue Reading PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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Meet Hannah: Life & PR lessons learned from running

Meet Hannah: Life & PR lessons learned from running

I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college,… Continue Reading Meet Hannah: Life & PR lessons learned from running

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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