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The Strategy Room

Social Media

Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful… Continue Reading Best Practices For Working With Social Media Influencers

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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a… Continue Reading Choosing the Right Micro-Influencer for Your Brand

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike… Continue Reading The Power of Micro-Influencer Marketing

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Marketing Memorial Day Without Losing Its Meaning

Memorial Day Communication

Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring… Continue Reading Marketing Memorial Day Without Losing Its Meaning

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Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

Is your company ready for EU’s General Data Protection Regulation (GDPR)? After two years of prep time, the deadline for compliance is a week away—May 25. That means it’s crunch time. Regulatory updates can be daunting. Though many of the GDPR standards for online data security and consent protocols are best practices that, ideally, we… Continue Reading Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

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How does using third party applications for social media posting impact reach?

Digital content strategists are in a constant state of questioning and optimizing (at least, good ones are), and one such question has stuck around for many years: How does using third party applications for social media posting impact reach? It’s a great question for anyone running a brand’s social media campaign to be asking, and… Continue Reading How does using third party applications for social media posting impact reach?

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Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s the final stretch before the holiday season, and everyone in the nation’s capital is hustling and bustling. Over here in Stanton’s D.C. office, we’ve still got a pile of Halloween candy on the table, wondering how time is passing so fast. In… Continue Reading Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

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Two Brains Are Better Than One for Automated Marketing 

Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application… Continue Reading Two Brains Are Better Than One for Automated Marketing 

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