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The Strategy Room

Social Media

Better Pitching, Year of Video, Remembering Toni Morrison and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! It’s the dog days of summer, and we’re spending equal amounts of time soaking up the sun but also enjoying the A/C while catching up on the latest in PR news.   We’ve rounded up a few stories that are important to keep on your radar… Continue Reading Better Pitching, Year of Video, Remembering Toni Morrison and More

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Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re recovering from the heatwave and celebrating normal temperatures from the comfort of our offices. For those of you cooped up inside to avoid the heat, check out our PR News roundup that includes a poorly played pop-up shop, Instagram influencers and “Vanity… Continue Reading Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

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Tips on Winning with the Instagram Algorithm

From Instagram Stories to posts and highlights, you can use the social media platform to help tell your clients’ stories and engage with target audiences. To successfully incorporate Instagram into your next communications plan, here are a few tips on the ever-changing algorithm, the optimal times to post and a few other tricks. Posting Time… Continue Reading Tips on Winning with the Instagram Algorithm

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U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re back after the Fourth of July holiday and still celebrating the red, white and blue, mostly because of the U.S. Women’s National Team’s (USWNT) second straight World Cup victory over the Netherlands on Sunday. The FIFA Women’s World Cup has been a huge news item since… Continue Reading U.S. Women’s National Team’s World Cup Win, Equal Pay, Memes and More

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How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

Happy Tuesday, Lunch Breakers! April showers are certainly making way for May flowers, and the queen bees that come with them (yes, we’re talking about some buzz around Beyonce). Instagram, one of the most popular social media platforms in the world, has certainly been dominating national headlines this week. We thought we’d break down the… Continue Reading The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

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The Evolution of Traditional Media to Digital Platforms

Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to… Continue Reading The Evolution of Traditional Media to Digital Platforms

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4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More

LunchBreak

QUICK PR READS YOU CAN TACKLE BETWEEN BITES It seems like there’s constantly a news story involving a social media platform, even those that we’ve left by the wayside, ahem MySpace. This week we’re looking at the latest news from four different social platforms, including the good, the bad and the ugly. Hey, hey, hey,… Continue Reading Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More

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Three St. Patrick’s Day Social Media Tips for your Brand 

PR professionals are always looking for ways to connect their clients with current, trending events – especially fun holidays like St. Patrick’s Day. In 2018, more than 149 million Americans planned to celebrate St. Patrick’s Day and 83 percent of Americans planned to wear green, so there’s a huge opportunity to join in on the… Continue Reading Three St. Patrick’s Day Social Media Tips for your Brand 

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