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The Strategy Room

Social Media

How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

Happy Tuesday, Lunch Breakers! April showers are certainly making way for May flowers, and the queen bees that come with them (yes, we’re talking about some buzz around Beyonce). Instagram, one of the most popular social media platforms in the world, has certainly been dominating national headlines this week. We thought we’d break down the… Continue Reading The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth

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The Evolution of Traditional Media to Digital Platforms

Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to… Continue Reading The Evolution of Traditional Media to Digital Platforms

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4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More

LunchBreak

QUICK PR READS YOU CAN TACKLE BETWEEN BITES It seems like there’s constantly a news story involving a social media platform, even those that we’ve left by the wayside, ahem MySpace. This week we’re looking at the latest news from four different social platforms, including the good, the bad and the ugly. Hey, hey, hey,… Continue Reading Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More

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Three St. Patrick’s Day Social Media Tips for your Brand 

PR professionals are always looking for ways to connect their clients with current, trending events – especially fun holidays like St. Patrick’s Day. In 2018, more than 149 million Americans planned to celebrate St. Patrick’s Day and 83 percent of Americans planned to wear green, so there’s a huge opportunity to join in on the… Continue Reading Three St. Patrick’s Day Social Media Tips for your Brand 

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Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

Happy snow day, Lunch Breakers – at least in our neck of the woods. When we aren’t tucked away from the cold, we are dodging Girl Scout cookie sales at all of the metro stops. But we’re not fooled by their lack of years in life experience, because these young entrepreneurs can’t be stopped. In… Continue Reading Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

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Instagram Networking, Gillette, Netflix Competition and More

Happy Tuesday, Lunch Breakers! As we get back into the groove of 2019, we are staying tuned to what’s happening in our industry – and it’s a lot. In this week’s edition we’re talking networking through Instagram, the Gillette debate, brand support during the government shutdown and some unsuspected Netflix competition. Women Network Through Instagram… Continue Reading Instagram Networking, Gillette, Netflix Competition and More

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Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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