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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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4 Trends That Will Shape Your PR Strategy in 2019

4 Trends That Will Shape Your PR Strategy in 2019

The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective… Continue Reading 4 Trends That Will Shape Your PR Strategy in 2019

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Tips for Traveling PR Pros

I recently traveled to scorching deserts and dazzling cities in the UAE and Qatar to capture compelling videos for an international client campaign. The trip took place over the course of ten days (not counting the days needed for air travel) and included location scouting, six interviews and broll for the production of these testimonial… Continue Reading Tips for Traveling PR Pros

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The Shifting Landscape for Spokesperson Training

Spokesperson Training Tips

Once upon a time, C-suite executives and spokespersons could prepare for media interviews focused solely on their company’s story. Key messages about profitability, competition, R&D and related subjects could be framed so the executive could handle any company-related topic that might arise. Oh, how times have changed Today’s CEO or corporate spokesperson must be prepared… Continue Reading The Shifting Landscape for Spokesperson Training

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PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

By Annelies Heuvelmans Annelies is a young professional with a broad interest in public relations, branding, marketing, communication research, and corporate communications. By having both scientific and practical know-how, she applies psychological theories and research to real-life business cases. She develops communication strategies and enables behavioral change by means of consumer research.    Anyone who wants… Continue Reading PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

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Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore

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Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful… Continue Reading Best Practices For Working With Social Media Influencers

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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a… Continue Reading Choosing the Right Micro-Influencer for Your Brand

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike… Continue Reading The Power of Micro-Influencer Marketing

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Animal (Crackers) Uncaged

After 116 years, Mondelez International, the creator of Barnum’s Animals Crackers, unveiled a new illustration on its iconic animal cracker box to show the animals roaming free in the savanna. The old design featured circus animals cooped up behind the bars in a boxcar. This redesign, featuring animals freed from captivity, was spurred by the People for Ethical Treatment of Animals (PETA). The activist group began petitioning in… Continue Reading Animal (Crackers) Uncaged

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