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Strategy

Three Cheers for “Cheer”: Takeaways from Netflix’s Trendy Docuseries PR

Have you watched “Cheer” yet?! My colleagues at Stanton have listened to me ask them repeatedly if they’ve watched Netflix’s new six-part docuseries “Cheer,” which chronicles Texas’ Navarro Cheer’s 2019 season and quest for a 14th national title. The highlighted members of the team are charismatic and have raw backstories. Coming off a buzzy premiere… Continue Reading Three Cheers for “Cheer”: Takeaways from Netflix’s Trendy Docuseries PR

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The Big Game, Paparazzi, Environmental ‘Bucks, and More

This week’s quick PR reads were difficult to compile, with a plethora of interesting stories hitting the airwaves as 2020 gets off to a news frenzy start. Here is just a sampling of some of the trending stories that we’re reading and talking about this week. The Big Game’s Stars Gear Up for Release With… Continue Reading The Big Game, Paparazzi, Environmental ‘Bucks, and More

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Best PR & Products from CES 2020

While 2020 still sounds like a futuristic year, the future of technology is here. This week, thousands of exhibitors are at the Consumer Electronics Show at the Las Vegas Convention Center, where the products of both the near and distant future are on full display for media, influencers and buyers to try out for themselves.… Continue Reading Best PR & Products from CES 2020

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Setting Intentions, Not Resolutions, For 2020 PR Campaigns

It’s hard to believe that 20 years ago we were stocking our pantries with bottles of water and filling rooms with candles in preparation for Y2K. We’re now in the new decade of 2020, and with each new year comes new resolutions set for the 365 days ahead. It takes focus and dedication to see… Continue Reading Setting Intentions, Not Resolutions, For 2020 PR Campaigns

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Meet Ezraya: A Sense of Purpose in Public Relations

During my junior year at University at Albany, I was fortunate enough to get an internship for the New York State Senate Democratic Conference. That’s when I began to form my love for public affairs and advocacy work. I remember how excited I was that I could sit in the New York State Chamber with… Continue Reading Meet Ezraya: A Sense of Purpose in Public Relations

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Tips on Winning with the Instagram Algorithm

From Instagram Stories to posts and highlights, you can use the social media platform to help tell your clients’ stories and engage with target audiences. To successfully incorporate Instagram into your next communications plan, here are a few tips on the ever-changing algorithm, the optimal times to post and a few other tricks. Posting Time… Continue Reading Tips on Winning with the Instagram Algorithm

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Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

Happy snow day, Lunch Breakers – at least in our neck of the woods. When we aren’t tucked away from the cold, we are dodging Girl Scout cookie sales at all of the metro stops. But we’re not fooled by their lack of years in life experience, because these young entrepreneurs can’t be stopped. In… Continue Reading Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

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Guiding Principles for the New Year

By Lori Russo and Peter Stanton During the holidays, many people asked us what it is like working in Washington these days with all the hostility and acrimony.  Our first impulse was to lament the current climate. While it is tempting to moan about this party and that politician and the issues of the day,… Continue Reading Guiding Principles for the New Year

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