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Strategy

PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

By Annelies Heuvelmans Annelies is a young professional with a broad interest in public relations, branding, marketing, communication research, and corporate communications. By having both scientific and practical know-how, she applies psychological theories and research to real-life business cases. She develops communication strategies and enables behavioral change by means of consumer research.    Anyone who wants… Continue Reading PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

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Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore

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Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful… Continue Reading Best Practices For Working With Social Media Influencers

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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a… Continue Reading Choosing the Right Micro-Influencer for Your Brand

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike… Continue Reading The Power of Micro-Influencer Marketing

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Animal (Crackers) Uncaged

After 116 years, Mondelez International, the creator of Barnum’s Animals Crackers, unveiled a new illustration on its iconic animal cracker box to show the animals roaming free in the savanna. The old design featured circus animals cooped up behind the bars in a boxcar. This redesign, featuring animals freed from captivity, was spurred by the People for Ethical Treatment of Animals (PETA). The activist group began petitioning in… Continue Reading Animal (Crackers) Uncaged

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3 Reasons Why Design and PR Belong Together

PR and Design: Better Together

It’s a common occurrence across the public relations industry: Professionals spend hours crafting the perfect press release, the flawless tweet, but when it comes to telling the visual story, the narrative falls flat. That’s not to say public relations professionals and marketers don’t understand the allure of visual content. According to Social Media Examiner, 80 percent… Continue Reading 3 Reasons Why Design and PR Belong Together

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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A Beginner’s Guide to Driving Website Traffic

A Beginner’s Guide to Driving Website Traffic

We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of… Continue Reading A Beginner’s Guide to Driving Website Traffic

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Marketing Memorial Day Without Losing Its Meaning

Memorial Day Communication

Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring… Continue Reading Marketing Memorial Day Without Losing Its Meaning

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