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The Strategy Room

Strategy

3 Reasons Why Design and PR Belong Together

PR and Design: Better Together

It’s a common occurrence across the public relations industry: Professionals spend hours crafting the perfect press release, the flawless tweet, but when it comes to telling the visual story, the narrative falls flat. That’s not to say public relations professionals and marketers don’t understand the allure of visual content. According to Social Media Examiner, 80 percent… Continue Reading 3 Reasons Why Design and PR Belong Together

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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A Beginner’s Guide to Driving Website Traffic

A Beginner’s Guide to Driving Website Traffic

We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of… Continue Reading A Beginner’s Guide to Driving Website Traffic

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Marketing Memorial Day Without Losing Its Meaning

Memorial Day Communication

Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring… Continue Reading Marketing Memorial Day Without Losing Its Meaning

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The Strategy of PR Monitoring: Top Ten Tips

Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to… Continue Reading The Strategy of PR Monitoring: Top Ten Tips

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The Strategy of PR Monitoring: Take Your Pick of Tools

We’ve covered a ton about how to monitor strategically this month, but we still have a few things to share! We hope you have gained insight into the strategy of monitoring over these last three posts. We’ve learned what monitoring is and how to do it successfully, but the next step is selecting the right… Continue Reading The Strategy of PR Monitoring: Take Your Pick of Tools

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The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords  The most important aspect of… Continue Reading The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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The Strategy of PR Monitoring: Why Monitor?

As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with… Continue Reading The Strategy of PR Monitoring: Why Monitor?

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The Strategy of PR Monitoring

Over Stanton’s nearly 30 years of communication practice, we’ve learned a thing or two. From crisis communication strategies to addressing our client’s target audiences, we have found that one of the key practice that is essential to our firm’s capabilities – monitoring. Have you ever heard the phrase “Timing is everything?” Well, in today’s digital… Continue Reading The Strategy of PR Monitoring

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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