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The Strategy Room

Strategy

SWAT Team PR

Public relations professionals often speak about crisis communication, but when a real crisis strikes, we all have a tendency to act on impulse. Strategy is something that happens on the fly. Decisions are made as conditions dictate. Surprisingly, this works reasonably well most of the time, but clearly it is not a sound or prudent… Continue Reading SWAT Team PR

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Group-Buying: Get It Right or Pay the Price

In the past few years, group buying has become a phenomenon. Consumers can save on working out, dining out, and everything in between, by keeping a watchful eye on sites such as Living Social and Groupon. For businesses, Groupon and Living Social are great ways to draw new customers in the door and build the… Continue Reading Group-Buying: Get It Right or Pay the Price

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The X Factor of The X Factor

You may have seen commercials or perhaps a national headline about the latest rendition of the popular U.K. talent competition, The X Factor. Come fall, the next big U.K.-turned-U.S.-smash-hit-from-a-guy-named-Simon will air on FOX, and the sights of ambitious singers are set as high as the anticipated ratings. But what’s the real driving force behind the… Continue Reading The X Factor of The X Factor

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Pinpointing New Opportunities Through Location-Based Services

Do you know where your friends are right now?  Your family?  What about your colleagues? Thanks to location-based social networking sites such as Foursquare, Facebook Places, Gowalla and Yelp, it’s becoming as easy as reading a status update to know where your contacts are, what they’re doing and how they feel about it.  Location-based applications… Continue Reading Pinpointing New Opportunities Through Location-Based Services

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Dispatch from Dubrovnik: An International View on PR and Independence

At a recent meeting in Dubrovnik of public relations agency heads from nearly a dozen different nations, I was struck by the common emphasis on the importance of independence.   At a time in our industry when it seems every firm is somehow owned or allied with one of the global behemoths, there remains a strong… Continue Reading Dispatch from Dubrovnik: An International View on PR and Independence

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Client Focus Goes Global

A group of public relations agency leaders met recently in Geneva to talk about their businesses, share ideas and consider ways to collaborate to better serve clients.  The agency executives are members of ECP Global Communications and IPAN, two international networks of independent firms. Those in attendance were from countries as diverse as Great Britain… Continue Reading Client Focus Goes Global

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