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The Strategy Room

Strategy

Top Takeaways from the Mid-Atlantic Marketing Summit

This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what… Continue Reading Top Takeaways from the Mid-Atlantic Marketing Summit

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Ways to Grab Attention with Mobile Content

This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More… Continue Reading Ways to Grab Attention with Mobile Content

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Going the Distance with Social Media

I have always been impressed by marathon runners. To be successful they prepare for months on end and consider everything from their diet to their attire. The dedication and discipline to focus on a goal beyond the immediate horizon are traits that many people do not possess. The satisfaction of the short sprint is enough.… Continue Reading Going the Distance with Social Media

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The Choppy Seas of Reputation Management

Reputation Management

Quick – Name a company long considered a pioneer and one of the world’s most innovative organizations in its industry. Hint – it’s not a technology service provider, social media giant or electronic device manufacturer. In fact, the company in question is Carnival Cruise Lines. Yes, the same Carnival Cruise Lines plagued with operational failures,… Continue Reading The Choppy Seas of Reputation Management

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The Strategy Imperative

Let me begin with the obvious:  The election is over.  We know who won. The reason I bring this up is that until November 6, America’s business leaders and the economy as a whole seemed stalled in neutral.  It wasn’t as if we collectively were doing nothing at all, but uncertainty about the outcome, or at least… Continue Reading The Strategy Imperative

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SWAT Team PR

Public relations professionals often speak about crisis communication, but when a real crisis strikes, we all have a tendency to act on impulse. Strategy is something that happens on the fly. Decisions are made as conditions dictate. Surprisingly, this works reasonably well most of the time, but clearly it is not a sound or prudent… Continue Reading SWAT Team PR

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Group-Buying: Get It Right or Pay the Price

In the past few years, group buying has become a phenomenon. Consumers can save on working out, dining out, and everything in between, by keeping a watchful eye on sites such as Living Social and Groupon. For businesses, Groupon and Living Social are great ways to draw new customers in the door and build the… Continue Reading Group-Buying: Get It Right or Pay the Price

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The X Factor of The X Factor

You may have seen commercials or perhaps a national headline about the latest rendition of the popular U.K. talent competition, The X Factor. Come fall, the next big U.K.-turned-U.S.-smash-hit-from-a-guy-named-Simon will air on FOX, and the sights of ambitious singers are set as high as the anticipated ratings. But what’s the real driving force behind the… Continue Reading The X Factor of The X Factor

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Pinpointing New Opportunities Through Location-Based Services

Do you know where your friends are right now?  Your family?  What about your colleagues? Thanks to location-based social networking sites such as Foursquare, Facebook Places, Gowalla and Yelp, it’s becoming as easy as reading a status update to know where your contacts are, what they’re doing and how they feel about it.  Location-based applications… Continue Reading Pinpointing New Opportunities Through Location-Based Services

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Dispatch from Dubrovnik: An International View on PR and Independence

At a recent meeting in Dubrovnik of public relations agency heads from nearly a dozen different nations, I was struck by the common emphasis on the importance of independence.   At a time in our industry when it seems every firm is somehow owned or allied with one of the global behemoths, there remains a strong… Continue Reading Dispatch from Dubrovnik: An International View on PR and Independence

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