Anticipating More in a Rapidly Changing Industry
As the housing, health care, and social needs of aging Americans continue to evolve at rapid speed, Asbury Communities is transforming to meet the demands of a new retirement living field. The not-for-profit system of Continuing Care Retirement Communities partnered with Stanton Communications to simultaneously advance its approach to public relations amidst today’s 24/7, 360-degree media landscape. Through a strong mix of strategic planning, proactive pursuit and critical relationship building, Asbury has earned increased levels of positive national, regional and local media coverage about its programs, initiatives and services. The campaign has also elevated corporate thought leadership on health care in the 21st century. To date, the campaign has generated more than 80 million impressions within outlets such as The Washington Post/Post TV, TIME.com, Senior Housing News, LeadingAge Magazine, and Real Simple magazine with all coverage aligned to the organization’s defined Strategic Initiatives.