Launching a Game Changer in Industrial Filtration
Innovative filtration technologies developed by W. L. Gore & Associates have long been the products of choice for an array of applications in the industrial and manufacturing industries. The Performance Solutions Division engaged Stanton Communications to develop and launch a campaign for the introduction of the GORE® Low Drag Filter Bag, the most sustainable and low cost option in filtration that the steel industry has seen in 40 years.
A Multi-faceted CampaignThe team created a multi-faceted campaign comprised of activities that included:
- A VIP event in conjunction with an industry trade show leading to relationship building with existing and prospective customers.
- Media relations support raising the visibility of the new filter bag, resulting in exposure in leading industry trade publications.
- Creation of an infographic highlighting the advantages of the Gore Low Drag Filter Bag as a true Industry Game Changer.