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The Strategy Room

Month: April 2016

Get Your Content Noticed with Effective Digital Strategy

content marketing

An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf… Continue Reading Get Your Content Noticed with Effective Digital Strategy

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Words matter. Choose them carefully.

Words Matter GOP Debate

This statement should be hung from the wall of every PR and public affairs professional as a simple reminder that the words you use to describe, define or deride something are long lasting and can have unintended consequences. Sounds like commonsense, right? Tell that to Ted Cruz. Cruz’s use of the term “NY values” on… Continue Reading Words matter. Choose them carefully.

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