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The Strategy Room

Month: June 2011

The X Factor of The X Factor

You may have seen commercials or perhaps a national headline about the latest rendition of the popular U.K. talent competition, The X Factor. Come fall, the next big U.K.-turned-U.S.-smash-hit-from-a-guy-named-Simon will air on FOX, and the sights of ambitious singers are set as high as the anticipated ratings. But what’s the real driving force behind the […]

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Pinpointing New Opportunities Through Location-Based Services

Do you know where your friends are right now?  Your family?  What about your colleagues? Thanks to location-based social networking sites such as Foursquare, Facebook Places, Gowalla and Yelp, it’s becoming as easy as reading a status update to know where your contacts are, what they’re doing and how they feel about it.  Location-based applications […]

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